Asif Khan | Street Fight

On Location

LBMA Podcast: Chuck Martin on ‘Mobile Influence’

No Comments 14 June 2013 by

In this week's episode, eBay turns windows into stores; Shopify turns e-tailers into retailers; The LBMA creates the world’s first human heatmap logo; Wikipedia goes local with content; Rogers partners with FiveStars on Vicinity; Free wifi with Scrabble; Pak ‘n Save makes the shopper the DJ; and local mobile is exploding...

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On Location

LBMA Podcast: InMobi’s Piyush Shah on the Mobile Opportunity in China

No Comments 07 June 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan discuss TuneIn's $25 million raise to get in your car; Royal Mail opens late so you can pick up your own mail; The Location Forum makes you pay for privacy guidelines; Bud + Blippar + Folds of Honor = amazing; iPourIt brings RFID to bars; ESRI starts licensing their data. Plus, eMarketer Canada offers insight into Canada’s location and mobile advertising landscape and special guest Piyush Shah of InMobi...

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On Location

LBMA Podcast: Domino’s, LevelUp, and UpOut’s Martin Shen

No Comments 31 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Shazam's background tagging; Domino’s delivers Pizza-smelling DVDs; UberMedia changes the rules in targeted ads with UberAds; LevelUp partners with NCR; The importance of customer feedback and engagement plus special guest Martin Shen, co-founder of UpOut...

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On Location

LBMA PODCAST: Yahoo, Alibaba, and Impact Mobile

No Comments 24 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Yahoo's continued campaign to buy employees; big data from Twitter showcases the hate; Alibaba takes a stand in the mapping wars; the re-emergence of RFID for grocery checkout; a Canadian interpretation of the future of Google Glass and our special guest, Gary Schwartz, CEO of Impact Mobile...

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On Location

LBMA PODCAST: Square, BlockAvenue, and PlaceIQ CEO Duncan McCall

1 Comment 17 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about rumors that Facebook is looking to purchase Waze for $1 billion. Meanwhile, Square is set to check in to Foursquare’s neighborhood; BlockAvenue launches to give your city a grade; and Unilever goes hyperlocal with its rewards program. Plus special guest Duncan McCall, CEO of PlaceIQ.

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On Location

LBMA PODCAST: Dwolla, Kiip, MoodMedia, and Now Founder Ben Broca

No Comments 10 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan talk about ISIS's plan to bring loyalty to vending machines. Meanwhile, Dwolla closes their $16.5 million series C; Kiip powers the “sour to sweet” campaign for Sour Patch Kids; MoodMedia pinpoints you by the music your hear; Google Now! comes to the iPhone and leaves a lot to the imagination; Foursquare is about to sell your data; and PJs that tell stories. Plus special guest Ben Broca, founder of Now...

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On Location

LBMA PODCAST: Visualizing Your Check-ins & Twist’s Edward Marks

No Comments 03 May 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan looks at Swipp, Punch.in and Fiz. Meanwhile, Visa works with Fandango for location-based offers, and independent fuel retailers band together to create their own payment and loyalty initiative. Resource of the week is the history of location-based games in one infographic, and an interview with special guest Edward Marks of Twist...

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On Location

LBMA PODCAST: Tempo Founder Discusses Calendars as an OS

No Comments 26 April 2013 by

Welcome to This Week in Location Based Marketing. In this week's episode, hosts Rob Woodbridge and Asif Khan talk about Nike's use of 3D holographs to sell shoes in Amsterdam; paying by sound in Beijing; K-Mart uses check-ins to promote the world’s largest bake sale. And special guest Raj Singh, founder of Tempo talks about the calendar as the operating system.

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On Location

LBMA PODCAST: The Importance of Localization for Mobile Gaming

No Comments 19 April 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan look at why Shazam could be the biggest retail enabler on the planet; can Foursquare discover a revenue source with version 6.0; and will Layar help print turn digital dimes into dollars and will you pay $360/year for WiFi in the car? Plus special guest Darya Trushkina, VP Business Development at Game Insight...

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On Location

LBMA PODCAST: David Lieb Ushers in the ‘Age of Inference’

No Comments 12 April 2013 by

In this week's episode, hosts Rob Woodbridge and Asif Khan look at a new universal ad metric; Tata Docomo makes it easy to check in without GPS or internet (but why?); and Glympse moves onto the streets inside of BMW. Special guest David Lieb ushers in the age of inference and we all take a much needed mobile moment thanks to Chadwick Martin Bailey...

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Webinar: Mobile Trends Among SMBS

SMBs are getting social, but they still lag on mobile. Listen to Asif Khan from the LBMA and David Williams from YP delve into strategies for SMBs to use the mobile platform to find and be found by customers. Watch now.

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