Location Weekly: Torrid Deploys Personalized Maps in Email Marketing

In this episode of Location Weekly, the Location-Based Marketing Association covers 51Degrees partnering with Digital Element, Stirista acquiring Nikaza’s attribution and location intelligence engine, Torrid finding success with email marketing using personalized maps, and FedEx launching real-time package tracking with SenseAware ID.

Location Weekly: Education Apps Sell Location Data

In this episode of Location Weekly, the Location-Based Marketing Association covers InMarket acquiring NinthDecimal, Google Chrome announcing Orion WiFi, Burger King unveiling a COVID-friendly restaurant design, and education apps selling location data.

Location Weekly: Google Maps Enables Parking Payments with Passport

In this episode of Location Weekly, the Location-Based Marketing Association covers Colorado artists selling their wares in refurbished vending machines, Google Maps enabling parking payments with Passport, Reveal Mobile looking at average CPMs for location-based audiences, and Amazon going big on AR with Room Decorator.

Location Weekly: Unilever and Orbital Insight Deploy Location Tech for Supply Chain Management

In this episode of Location Weekly, the Location-Based Marketing Association covers Mars/Wrigley getting ready for virtual Halloween trick-or-treating, Unilever and Orbital Insight piloting the use of location tech to monitor their supply chain, Foursquare using location data to increase shopper safety with LinkNYC screens, and CVS rolling out an in-house digital advertising network.

Location Weekly: Burger King and Wawa Innovate for Covid Era

In this episode of Location Weekly, the Location-Based Marketing Association covers Wawa launching drive-through-only convenience stores, Waze launching contactless gas payments at Shell and Exxon Mobil, Burger King printing customer orders on face masks, and Heineken launching its “Star of the Summer” campaign at Tesco UK.

Location Weekly: DoorDash Opening DashMart Stores

In this episode of Location Weekly, the Location-Based Marketing Association covers Verizon deploying 2cm precision location tracking, DoorDash opening DashMart stores, and Google launching earthquake detection on Android devices. Rich Ventura of Sony Electronics joins as a guest.

Location Weekly: Neustar Launches Post-Cookie Measurement with Fabrick

In this episode of Location Weekly, the Location-Based Marketing Association covers Neustar launching post-cookie measurement with Fabrick, Apple acquiring Mobeewave, United Airlines using a chatbot to ease Covid-19 concerns, and Amazon and Simon Properties endeavoring to transform shopping malls.

Location Weekly: Burberry and Tencent Partner for World’s First Social Media-Infused Store

In this episode of Location Weekly, the Location-Based Marketing Association covers Burberry teaming with Tencent for the world’s first social store, Voxel51 helping to keep stores healthy, Popeyes helping people to “autocorrect” their dinner plans, Foodpanda using traffic and weather data in a DOOH programmatic campaign, and Tapad and Reveal Mobile partnering to launch new audience and attribution capabilities for ad buyers.

Location Weekly: Walmart’s Grocery Partnership with Yahoo Mail

In this episode of Location Weekly, the Location-Based Marketing Association covers Walmart partnering to let people buy groceries through Yahoo Mail, Iceland’s Airport using sensors and AI to streamline passenger flow, a project between Trident and Instagram that can get you to the Grammy’s, and MUJI taking their products to the mountains.

Location Weekly: Coca-Cola Goes Contactless, Amazon’s Smart Shopping Cart

In this episode of Location Weekly, the Location-Based Marketing Association covers Coca-Cola going contactless with its Freestyle machines, Amazon putting Go in a shopping cart, Walgreens opening doctors’ offices in its stores, and Shake Shack launching summer camp in a box. 

Location Weekly, Featuring Co-Founders of Geofencing Platform Bluedot

In this episode of Location Weekly, the Location-Based Marketing Association covers Fit:Match teaming with Brookfield for virtual fitting rooms in malls; Walmart, Cadillac, Fairview, and others transforming parking lots into virtual cinemas; and Uber buying Postmates for $2.65B. The team also hosts Emil Davityan and Filip Eldic, co-founders of Bluedot.

Location Weekly: Apple’s Move to Limit IDFAs

In this episode of Location Weekly, the Location-Based Marketing Association covers Apple’s move to limit IDFAs, Bluedot raising $9.1M, and the Fat Jewish bringing a mobile manicure truck to NYC. The team also hosts Scott McNulty, director of business development for Rio SEO.

Location Weekly: Google Moves to Auto-Delete Location, Search Data

In this episode of Location Weekly, the Location-Based Marketing Association covers X-Mode launching its Consent API for partner apps, Google moving to auto-delete location and search history, and NomadiX Media securing a contract with the Qatar World Cup.

Location Weekly: Mobiquity Technologies Tracks Covid-19

In this episode of Location Weekly, the Location-Based Marketing Association covers PopID and Wasserstrom releasing a facial recognition and temperature screening system, Locomizer launching its High Streets Recovery Tracker with Centre for Cities, Mobiquity Technologies releasing “hot spot” algorithms to measure Covid-19 traffic, and Moving Walls acquiring Ahoy.

Location Weekly: Pinterest Dives into Visual Commerce

In this episode of Location Weekly, the Location-Based Marketing Association hosts Senior IT Manager of Mall of America, Patrick Wand.

The team also covers Incognia launching in US with its location behavior biometrics platform, Liquid Core Gum Co. installing Space Station touch-free gum dispensers, and Pinterest letting its users shop with their cameras.

Location Weekly: PayPal Facilitates Contactless Payments

In this episode of Location Weekly, the Location-Based Marketing Association hosts Vanjo Wandscher, Group CEO, ROQQIO Commerce Solutions.

The team also covers Westfield’s Mall of the Netherlands using LEDs and AR to drive social distancing, MapinHood ensuring social distancing on sidewalks, and PayPal facilitating QR code contactless payment.

Location Weekly: GroundTruth and Yext Partner, Facebook Unveils Shops

In this episode of Location Weekly, the Location-Based Marketing Association hosts Mike Peters, CMO, Optimizers, and Head of LBMA Sweden.

The team also covers GroundTruth and Yext announcing a new partnership, Reveal mobile releasing a free version of its Visit Local platform, and Facebook Shops launching in the U.S.

Location Weekly: Google Highlights Curbside Pickup

In this episode of Location Weekly, the Location-Based Marketing Association hosts Jed Schneiderman, EVP of growth and marketing for EQ Works.

The team also covers Pedigree getting behind Zoom-based dog adoption in Nashville, Chantel Jeffries throwing a virtual DoorDash dinner party with Chili’s, and Google highlighting businesses with curbside pick-up in local search results.

Location Weekly: Verve, AppLift, and PubNative Join Forces as Verve Group

In this episode of Location Weekly, the Location-Based Marketing Association hosts Tanner Gatlin, the senior live content creator of NFL Media.

The team also covers Spotify and Chiquita Bananas teaming for prizes and playlists, PubNative and Applift joining with Verve to form Verve Group, and Coors Light’s #CouldUseABeer campaign.

Location Weekly: Reveal Mobile Raises Fresh Funding

In this episode of Location Weekly, the Location-Based Marketing Association hosts two new guests: Denise McKenzie, director of the Benchmark Initiative at Geovation, and Walter Geer III, SVP, Group Creative Director, at TBWA/WorldHealth.

The team also covers Reveal Mobile being awarded a patent and raising fresh funding as well as EQ Works partnering with Opta Information to use location data for the insurance industry.