Arun Krishnan | Street Fight

Digby VP: The Next Generation of Retail Apps Will Change Everything

Arun Krishnan

Digby VP: The Next Generation of Retail Apps Will Change Everything

The Austin-based Digby is trying to help retailers adapt. The company’s Localpoint product, which has worked with a number of major national retailers including Kohl’s and Cabela’s, helps retailers serve offers and discounts to customers in their homes and offices, as they approach the store and within the store. Street Fight sat down with Eric Newman, Vice President of Products and Marketing at Digby to learn more about how retailers can develop richer location aware apps to speak to consumers in a relevant way and drive in-store visits…

Here’s What Twitter Needs To Do To Win Over Local Businesses

Arun Krishnan

Here’s What Twitter Needs To Do To Win Over Local Businesses

As Twitter hits the road to sell its stock to the public, the company’s monetization plans will take center stage. For Twitter’s stock to perform, the company will have to focus on growing its active user base, monetize its international users, grow mobile offerings and make money off initiatives like #music and Vine. But it will also have to crack one of the great white whales of consumer tech: the local market…

PlaceIQ CEO: Our Goal Isn’t to Improve Click-Through Rates — It’s to Understand Consumers

Arun Krishnan

PlaceIQ CEO: Our Goal Isn’t to Improve Click-Through Rates — It’s to Understand Consumers

Fresh off of a $6.75 million round of funding earlier this year, targeting firm PlaceIQ is hard at work breaking down the physical world by location in order to analyze data and show the which ads will resonate best with consumers based on where they are at a given time. In a recent interview, the company’s CEO Duncan McCall spoke with Street Fight about where PlaceIQ fits in a crowded mobile advertising industry and how advertisers can use time, location and creative to understand consumer behavior…

Upfront Digital Media CEO: Brands Looking for Hyperlocal, Niche Audiences

Arun Krishnan

Upfront Digital Media CEO: Brands Looking for Hyperlocal, Niche Audiences

Programmatic buying, which helps advertisers automate the ability to reach very specific audiences in particular locations with predictable costs, has become more and more popular among agencies and brands in the past few years. We spoke recently with Jonathon Shaevitz, the CEO of Upfront Digital Media, a programmatic ad platform, who explained how large brands and small businesses alike can use these new tools to target hyperlocal audiences…