Street Culture: Metrics for a Global Community
While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.
Street Culture: Six Vertical Pivoting its Culture with its Company
Starting your own tech company often comes with a painful side effect, says Joshua Enders, managing partner of client success at digital commerce company Six Vertical: “It’s an absolute grind. It’s like getting punched in the stomach multiple times a day,” Enders says. “I’m speaking from experience.”
How SMB Networking is Driving More Referral Marketing
Many small businesses have picked up on referral marketing options, but word-of-mouth referrals are an ancillary benefit of networking with other local business owners. “The entire business community needs a way to connect and have ongoing dialogue,” says Ro Prakash, co-founder of Townsquared.
Street Culture: Balancing Structure and Exploration in Company Culture
Environment, talent, and process all encourage the growth of innovation, according to IT research firm CEB, which was recently acquired by Gartner. But there’s a balancing act that must take place between structure and exploration — especially for smaller companies on a fast upward growth curve.
Street Culture: Pointy Focusing on People and Product, Not Process
Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”