April Nowicki | Street Fight - Part 3

Instagram Collaboration Is Making Social Media Work for Small Businesses

April Nowicki

Instagram Collaboration Is Making Social Media Work for Small Businesses

“All social media is a funnel,” says Chris Warren, owner of Marjory Warren Boutique in New York City. “You’re trying to get someone to buy something.” Warren connected with other local shops via Townsquared, hyperlocal networking platform for small businesses, and joined a sort of “Instagram collective” with other store owners.

Street Culture: Metrics for a Global Community

April Nowicki

Street Culture: Metrics for a Global Community

While some company founders sit down and write out their core values and identify what their company’s culture should be before they even find the people who will help them, others just go with their gut. For Pete Gombert, founder of local marketing company Balihoo, his gut feeling about culture has turned into a whole new company.

Street Culture: Pointy Focusing on People and Product, Not Process

April Nowicki

Street Culture: Pointy Focusing on People and Product, Not Process

Dublin-based digital search platform startup Pointy is still at that point where the culture is just what it is, without special definitions or structure. “The number of people on our team now is small, almost painfully small,” says co-founder Mark Cummins. “There’s not a lot of structure. Well, there is structure, but there’s not a lot of process around it.”

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

April Nowicki

The In-Between Stage for Startups: Visions of Growth and the Value of Pivots

The stages of business growth may have no end point, but the opportunities that lie within them are more abstract than they seem. Moz CEO Sarah Bird says that Jeff Bezos’ well-known assertion that it will always be “day one” at Amazon resonates with her, but that financials can cloud the view of that goal.

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

April Nowicki

Street Culture: Cuebiq’s Aggressive Growth Bolstered by Candid Culture

“We are a company that values transparency,” says the company’s CEO, Antonio Tomarchio. “Every month we present to all the people across the company everything that’s going on. I believe that not only it’s the right thing to do, but also that it’s always the best long-term strategy for success.”

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

April Nowicki

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

April Nowicki

Placed and Captivate Partner to Measure the Reach of Digital Elevator Ads

Digital media company Captivate announced today that it is teaming up with location analytics firm Placed to measure when consumers visit in-store locations after seeing digital ads in elevators. Consumers exposed to Captivate’s digital screens are cross-referenced with Placed’s app users to offer a new location visit measurement KPI.