Street Fight Daily: Uber Nears $2B in Revenue, Twitter Ads Get More Reach
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…… Leaked Doc: Uber Nears $2 Billion in Revenue, Expects IPO in 18-24 Months (Recode)… Twitter Gives Promoted Tweets and Video Ads More Mobile Reach (AdWeek)… Facebook Has Taken Over From Google as a Traffic Source for News (Fortune)…
Here’s How Reserve Plans to Make the Dinner Bill Disappear
We’ve become used to the ability to make restaurant reservations with the click of a mouse or the tap of a screen, but what if the service didn’t stop there? What if it was extended to ensuring that every aspect of your dining experience was just as smooth and simple as making the reservation?
DoorDash Sets Its Sights on GrubHub in the Battle for Local Delivery
Local delivery is a good space to be in right now — just ask DoorDash, an on-demand logistics company offering an ordering and delivery platform for dine-in restaurants without those services. DoorDash recently raised $40 million in venture capital and is expanding to new locations across the country to take on Grubhub and a host of other competitors…
How Programmatic Pioneer RocketFuel Thinks About Location on Mobile
Rocket Fuel has positioned itself as a leader among programmatic ad firms, but it still finds itself embracing relatively new terrain: mobile. Street Fight caught up with Ian Dailey, the company’s senior product marketing manager for mobile, to talk about bringing the efficiencies and advantages of automation to mobile advertising.
How Packaged Goods Companies Use Location to Market on Mobile
The benefits of location data are obvious for retailers with physical storefronts, but can consumer packaged goods (CPG) brands capitalize in similar ways? More and more, the answer is yes, according to SITO’s Adam Meshekow. Some of the largest CPG brands started to ramp up mobile spending last year as they look to influence an increasingly smartphone-wielding shopper…
Sightly Launches Localized Video Ad Product
The San-Diego-based company launched TargetView, a new product that will allow local branches of national advertising agencies, small agencies, and SMB marketing teams to develop and deliver localized content on YouTube, Google Display, and social media. Using IP and GPS information, individual ads and campaigns will be able to cater to potential customers in specific locations…
Microsoft Research Project Tells You What a Neighborhood Is Thinking
HereHere, which launched earlier this year, profiles the 42 neighborhoods in New York City by collecting publicly available 311 data to reveal the most talked-about issues in the boroughs. By entering their zip code, a user can interact with an animated map displaying the neighborhood’s statuses, seeing updates like “delighted” or “uncomfortable.”
Why UrbanSitter Raised $15M to Simplify Booking Babysitters
With Facebook Connect, UrbanSitter shows parents which sitters are hired and recommended by others in their community, and allows real-time updates and interaction when the sitters are on the job. Street Fight recently caught up with UrbanSitter founder and CEO Lynn Perkins to talk about the challenges in building trust and how her company thrives in the “flexible work economy” facilitated by mobile apps.
Study: 80% of Mobile Searches Result in a Purchase
Brand marketers have started to catch up with consumers on mobile, but small businesses still remain far behind — and it may be starting to affect their bottom line. A new study finds that consumers are increasingly turning to their mobile devices to search for local businesses when they are ready to buy, but the information they want is often inaccurate, incomplete, or non-existent.
With New Product, ReachLocal Looks to Turn the Corner on SEO
ReachLocalAmong the many cutting-edge innovations in local marketing, search engine optimization is getting to be old hat; in fact, its age and relative familiarity can result in a widespread lack of interest and dedication to using SEO as a primary marketing tool. But ReachLocal is looking to assert SEO’s continuing relevance and lasting power with its new product, ReachSEO…
How One Startup Uses Carrier Data For Real-World Analytics
For the most part, in-store tracking startups rely on a device in-store — a wireless router, video camera, or bluetooth beacon — to count customers as they shop. But Canadian startup Viasense has created a new system using existing data from cellular networks to provide businesses with information about their foot traffic — and, more importantly, where that traffic goes next…
