Alan Chung | Street Fight

Can Mobile Technology Fix What’s Broken in Loyalty Programs?

Alan Chung

Can Mobile Technology Fix What’s Broken in Loyalty Programs?

New mobile and in-store technology allows merchants to utilize relatively low-cost devices, such as an iPhone or an iPad, to take advantage of data-driven programs that do more than simply count down the punches until a customer’s next free sandwich. Here are two ways in which mobile tech has improved loyalty programs for small merchants…