Street Fight Daily: Consumers Want More from Brand Apps, Google Beefs Up on Big Data Analytics
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Consumers Demand Personalization, Range of Features from Brand Apps… Chasing AWS and Azure, Google Acquires Cask Data to Beef Up on Big Data Analytics… In the Pivot to Paid, Publishers Fear the Churn Spiral…
Street Fight Daily: How Google Maps Changes Will Affect Businesses, Mobile Retail’s Future
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Is Becoming More Personal and Useful, and Businesses Can Reap the Benefits… Forrester Estimates E-Commerce on Smartphones Will Hit $209 Billion in 2022… Amazon Go Expands to San Francisco and Chicago…
Street Fight Daily: Amazon Cuts Out Google Shopping Ads, Advertisers Question Facebook ROI
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Stops Buying Prized Shopping Ads on Google… Facebook’s Big Threat Isn’t Cambridge Analytica — It’s Advertisers Questioning ROI… Google’s DoubleClick Ad ID Change Presents Challenges and Opportunity for Attribution Vendors…
Street Fight Daily: Google Positions Itself to Challenge Amazon on Voice, New Directions in Loyalty
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Buyers Say Google’s YouTube and YouTube TV Integration Will Help It Rival Amazon on Voice… Waze Ads Head Suzie Reider Sets Her Sights on QSR, Retail, and Fuel… You Don’t Need a Paywall If You Have Cool Ads, Outline CEO Josh Topolsky Says..
Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…
Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…
Street Fight Daily: Google Rolls Out Media Subscription Tool, Amazon Expands Delivery
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Rolls Out New Subscription Tool with McClatchy News Sites… Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars… DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart…
Street Fight Daily: YouTube’s Brand Safety Woes Continue, Amazon’s Biggest Challenge
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Exclusive: YouTube Ran Ads from Hundreds of Brands on Extremist Channels… What Amazon’s Prime Numbers Don’t Show: The Battle to Grow in the U.S… ANA Urges Lawmakers to Hold Off on New Privacy Laws….