Emodo Launches AI-Driven Native Ads for Brands and Publishers

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Emodo, which calls itself an “intelligent exchange” focused on helping both advertisers and publishers, launched an AI-driven native ad offering today called Adapt. The offering will aim to allow advertisers to craft seamless, captivating ads in trusted publisher contexts while helping publishers drive ad revenue without interrupting user experiences.

On Amazon’s 2nd Prime Day, Retailers Look to Forge Lasting Bonds

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Street Fight connected with John Nash, chief marketing and strategy officer at Redpoint Global, to understand how retailers are approaching the event and transforming it into a long-term relationship building opportunity.

Why Brands and Retailers Should Upgrade the Post-Purchase Experience

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Most sellers focus on what it takes to get a shopper to make a purchase. Fewer have dedicated ample resources to determining how to ensure satisfaction after the fact.

New Hires at GroundTruth, Mobivity, Uberall, and Choozle

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at GroundTruth, Mobivity, Uberall, and Choozle.

How to Organize and Maximize the Value of Customer Data

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We often hear that data is the oil of the digital economy. Very well — but how do companies acquire that resource sustainably and marshal it to reach new prospects and better serve existing customers?

What Retailers Can Learn from Spotify and Netflix

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Peter Messana, CEO of Searchspring, believes retailers have a lot to learn from their counterparts in entertainment. And, he argues, consumers already expect the same level of convenience in retail. 

Autonomous Retail

DTC Fashion Brands Dive into the Physical World

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How are DTC brands moving into the physical world, and what is their online-to-offline marketing strategy like? Calla Murphy, VP of digital strategy and integrated marketing at the marketing agency Belardi Wong, checked in with Street Fight to answer those questions.

New Hires at Connatix, Semcasting, and AnalyticsIQ

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Connatix, Semcasting, and AnalyticsIQ.

Digital Turbine and Apptopia Assess Correlation Between Awareness and Mobile Installs

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One of digital marketing’s biggest challenges is quantifying brand awareness and connecting it to lower-funnel conversions. In the mobile space, Digital Turbine and Apptopia believe they’ve found a way to do just that.

How AI is Helping Companies and Influencers Publish Content

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Content creation and marketing is a painstaking business. AI tools are emerging to help content creators and marketing teams cut out repetitive tasks and devote themselves to the human tasks, like engaging with prospects, that technology alone cannot manage.

Autonomous Retail

Why Retailers Are Investing in Tech Companies

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Companies like Ulta Beauty and Home Depot are investing $20 million and $150 million, respectively, in tech companies to claim the cutting edge of retail innovation. Retail expert Rick Berger, President at NewStore, checked in with Street Fight to explain the trend.

New Hires at FuboTV, ID5, and LG Ads Solutions

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at FuboTV, ID5, and LG Ads Solutions.

3 Challenges for Retail Media Networks

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Retail media is not without its challenges. Retailers need to determine how to curate advertising partners, avoid spoiling the shopping experience, and navigate the retail media tech stack.

The Best Marketing Tactics Can’t Be Measured

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If some marketing tactics are more measurable than others and you place all the emphasis on readily available metrics, you are just going to turn your marketing program into a click machine.

Influencers Struggle with Measurement as Channel Evolves

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Many marketers still think of influencers as nascent affiliate partners. But as the channel evolves, influencers are seeking more sophisticated tools to assess their value and substantiate their impact as a marketing channel. 

Inform Your Multichannel Customer Experience Strategy

Chatbots Get Faster and Supply Helpful Data

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Deploying chatbots effectively will require smarter, faster-learning chatbots. And that’s what Botco.ai is bringing to market with Instachat Builder, “a new product that accelerates AI chat deployment by allowing Botco.ai customers to directly train Botco.ai’s chatbot on any type of text information.”

How Retailers Are Using Pop-Ups to Drive Customers In-Store

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One pillar of most in-store marketing strategies is to transform shopping into a share-worthy experience. This, retailers bet, is a way to make hitting stores worth it when Amazon is only ever a click away. Pop-ups are one iteration of that strategy.

Nestle Uses DISQO’s Consumer Data to Fill the Cookie’s Gaps

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With the third-party cookie going away on Chrome (eventually) and mobile identifiers losing scale, marketers are seeking new measurement tools. The customer intelligence platform DISQO is stepping in with a new product called Outcomes Lift.

How Colors Affect Social Ad Performance

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Marketers obsess over channel allocation and messaging. But sometimes, an ad’s effectiveness can come down to a factor seemingly as simple as color.

New Hires at tvScientific, Emodo, and Impact.com

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at tvScientific, Emodo, and impact.com.