clean room advertising

Clean Room Consortium Aims to Clarify How Advertisers Can Use the Technology

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Adam Gelles, CEO of The B2B Marketing Company, and Richard Sobel, CEO of Mercato Solutions, founded the Clean Room Consortium as a sort of trade organization to help all stakeholders understand and best capitalize on the technology. We touched base on how advertisers and publishers are already using clean rooms and what the media community needs to know.

YouTube Shorts Coming to CTV

How Advertisers Can Capitalize on YouTube Shorts Coming to CTV

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Curt Larson, chief product officer of Sharethrough, checked in with Street Fight to explain the significance of YouTube shorts’ move to CTV. He also shared thoughts on the increasingly intertwined future of CTV and mobile as marketing channels.

New Hires at Cooler Screens, Good-Loop, and BRIDGE

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This week’s roundup features new hires at Cooler Screens, Good-Loop, and BRIDGE.

LiveRetail Aims to Build the Canva of Hyperlocal Advertising

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LiveRetail is aiming to solve the problem of localized creative with what co-founder Wayne Reuvers calls the “Canva” of hyperlocal advertising.

How Frequence is Enabling Hyperlocal Omnichannel Media Sales

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Frequence recently won a Digiday award for helping a media company triple its omnichannel revenue with automated proposals, reporting, and workflows. 

ViralGains and LiveRamp Partner to Expand Reach to Zero-Party Data-Driven Audiences

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ViralGains, a zero-party data gathering and advertising platform, and LiveRamp, a public data enablement platform, are partnering to expand the reach of ViralGains’ privacy-safe audiences.

New Hires at Integral Ad Science, MiQ, and Bold Commerce

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Integral Ad Science, MiQ, and Bold Commerce.

SafeGuard Privacy Raises $7M to Automate Data Privacy Compliance

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SafeGuard Privacy, a SaaS platform that automates data privacy regulation compliance, raised $7 million to fuel its mission to simplify increasingly complex privacy regulations.

How Co-op Advertising is Fueling Localized Marketing Programs 

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Russ Mann, vice president of marketing at the Advertising Checking Bureau, checked in with Street Fight to discuss the state of multi-location marketing and the role co-op advertising has to play in the space.

grocery store

How the Kroger-Albertsons Merger Would Affect Retail Media

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If the Kroger-Albertsons merger ultimately goes through, it would create not just a new supermarket giant but a giant retail media network.  

How DCO Is Enriching Multi-Location Marketing

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Some multi-location and franchise marketers are looking to dynamic creative optimization, or DCO, to expand their localized digital marketing capabilities. Tommaso Vaccarella, GM, Connected-Stories, connected with Street Fight to explain how DCO and multi-location are coming together. 

New Hires at Goodway Group, Mirriad, and LiveIntent

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Goodway Group, Mirriad, and LiveIntent.

Machine Learning Transforms Local TV into a Modern Advertising Channel

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Kalyan Lanka, VP of product management at Ampersand, argues that the same pairing of creative and targeting potential celebrated in CTV is hitting local TV. Here’s how marketers can take advantage of the opportunity.

Keen Brings SaaS to Marketing Mix Modeling

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Keen believes it can offer a version of MMM updated for the 2020s in the form of a SaaS-based platform (with some degree of managed services).

How Retailers and Brands Can Entice Gen Z

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Deals, mobile capabilities, and authenticity — these are some of the principles for attracting Gen Z shoppers. But how does the data support this common wisdom about enticing the youngest adult consumers? And what steps can brands and retailers take to win their dollars this holiday season?

New Hires at Digital Remedy, GlassView, and DISQO

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Digital Remedy, GlassView, and DISQO.

Lytics Debuts Conductor to Unify Customer Data

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As brands more often deploy multiple customer data platform to craft a holistic picture of customers using their martech stack, the CDP Lytics released Conductor, which it is calling the “centerpiece” of its “composable” CDP. Conductor is a customer data infrastructure product that aims to cut costs and generate greater ROI by unifying a company’s customer data.

What’s Old Is New Again: Marketers Adopt Marketing Mix Modeling

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As signal loss complicates granular measurement frameworks like multi-touch attribution, marketers are reconsidering more holistic techniques like marketing mix modeling, or MMM. 

How AI Can Help Retailers with Supply Chain Disruption

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The pandemic, Russia’s invasion of Ukraine, and climate change are fueling supply chain disruption. This has cost retailers billions as they struggle to get products to customers and optimize product distribution for demand. Better forecasting can help.

New Hires at Iterable, Connatix, and Criteo

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The Street Fight new hires roundup features movers and shakers in adtech, martech, e-commerce, localized marketing, location intelligence, and more. This month’s roundup features new hires at Iterable, Connatix, and Criteo.