Joseph Zappa | Street Fight

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

Joseph Zappa

Street Fight Daily: Target Aims to Lead on Customer Experience, GDPR’s Impact on Facebook

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Target Is Trying to Become America’s Easiest Place to Shop. Here’s How… GDPR Is What Facebook Advertisers Should Really Worry About… Consumers Want Voice Services Beyond Basics…

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

Joseph Zappa

Street Fight Daily: AR/VR Market Grows 72% YOY, How Mall of America Leverages Local Tech

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Content Market for Visual, Augmented Reality Hits $3 Billion… Even as Amazon Lurks, Drugstores Double Down on Bricks and Mortar… Is Google Using GDPR As an Excuse to Restrict Publisher and Advertiser Choices?…

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

Joseph Zappa

Street Fight Daily: Foursquare Debuts API for SMBs/Startups, Google to Survive Antitrust Challenge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… With New Solution, Foursquare Targets SMB and Startup Markets… Google Poised to Emerge Unscathed from European Antitrust Crackdown… 5 Ways to Make Your Startup Culture Stand Out…

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

Joseph Zappa

Street Fight Daily: Sites Tap Audiences for Product Dev, Restaurants Court Young Customers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Publishers Use Their Audiences to Develop Products… Casual Restaurant Chains Use Tech to Attract Elusive Younger Customers… Facebook Suspends Another Data Firm for Using Cambridge Analytica-Like Tactics…

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

Joseph Zappa

Street Fight Daily: Brands Wise Up About Location Tech, Google’s Exchange Bidding Exits Beta

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Are Getting More Sophisticated at Using Location Data… Google’s Answer to Header Bidding Is Now Generally Available… Instacart Raises Another $150 Million…

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

Joseph Zappa

Street Fight Daily: Mobile Payments on the Rise, Facebook Use Unaffected By Scandal

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Use of Mobile Payments Up 30%… Facebook Hasn’t Felt ‘Any Meaningful Impact’ As Result of Scandal… How NBC Is Giving Partners the Most Comprehensive Understanding of Their Ad Exposures…

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

Joseph Zappa

Street Fight Daily: Google and Target Partner on Voice; Amazon’s Future in Search Ads

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google and Target Offer the First Voice-Activated Coupon on Google Assistant… Amazon Could Dominate Product Search Ads by 2020… LA Times: ‘Programmatic Is Going to Be a Big Part’ of Publisher’s Future..

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

Joseph Zappa

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Why Choosing Mar Tech Vendors Is Challenging for Marketers… Facebook Plans Crackdown on Ad Targeting by Email Without Consent… Amid Heightened Competition, Domino’s Mobile Game Offers Rewards Points..

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

Joseph Zappa

Street Fight Daily: Media Buyers Weigh in on Facebook’s Data Changes, A New Era for Uber?

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Agencies: Facebook’s Removal of Third-Party Data Turns Back the Clock on Targeting… A Deep Dive on the Challenges Facing New Uber CEO Dara Khosrowshahi… Paid Search, Shopping Campaign Media Buys Continue to Rise…

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

Joseph Zappa

Street Fight Daily: Google Puts Mobile First, Facebook Cuts Out Third-Party Data Brokers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Search Takes Another Big Step Toward a Mobile-First World… Facebook Is Cutting Third-Party Data Providers Out of Ad Targeting… Amazon Directly Hires Housekeepers to Conquer Local Services…

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

Joseph Zappa

Street Fight Daily: Waze Launches Local Ads Program, Kohl’s Doubles Down on Amazon Partnership

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Waze Launches Ad Program to Connect Drivers & Small Businesses… Kohl’s CEO Says Company Is Doubling Down on Its Deal with the Devil… Snapchat Is Building the Same Kind of Data API That Got Facebook in Trouble…