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David and Laura

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Editor and PublisherStreet Fight Summit Delivers Insight on Growing Market

March 3, 2013 — “The Street Fight Summit was a convergence of hyperlocal experts, interviews, panel discussions, and keynote speakers that took place in New York Jan. 15 and 16 (rescheduled from its original dates due to Hurricane Sandy). The summit was named for and hosted by Street Fight, the media, events, and research company focused on the business of hyperlocal content, commerce, and technology. The two-day event aimed to present and dissect the most successful ideas and latest trends in hyperlocal news coverage.”

Ad AgeFive Hyper-Local Marketing Trends to Take the Street Fight to the Next Level
January 22, 2013 — “The Street Fight Summit last week was a celebration of all things hyper-local … loyalty platforms, publishing platforms, daily deal publishing in a crazy collage of capabilities designed to empower local businesses. Amidst the optimistic top-note at the conference, there was also a realistic recognition that 2013 is likely to be ‘The Hangover Year’ as Dave Payne, CEO of ScoutMob described it – an evolving landscape with players that overlap in a confused mix of platform competencies.”
Upstart Business Journal
Fight Time: Hyperlocal Gets Its Own News Focus
April 13, 2011 — “Today, Rich embarks on her latest project—an online news and interview product called Street Fight, which she cofounded with journalist David Hirschman. Street Fight’s mission is to cover the companies and the entrepreneurs making news in hyperlocal media, retail, and location-based efforts.”
TechCrunchStreet Fight Gives The Local Industry A Source For News And Analysis
April 14th, 2011 — “With the rise of location-based services like Gowalla, Foursquare, and Facebook Places, local-friendly deal sites like Groupon, LivingSocial and Yipit, and local-happy news services Patch.com, Everyblock, and Baristanet, the message is clear: It’s cool to be local. Street Fight has grouped these businesses under one umbrella, dubbed it the “hyperlocal industry”, and aims to be the industry’s main source of news and analysis.”
Media BistroStreet Fight Looks Inside The Local Movement
April 13th, 2011 —  “Everyone knows there’s a ton of money to be unlocked in local online advertising, but the secret sauce has remained somewhat elusive. Recent strides by companies like Groupon, Patch, Everyblock, and Foursquare, though, seem to indicate that we’re getting closer to solving the puzzle, and we want to be the go-to place for information and insight as it’s happening.”
Venture BeatHyperlocal Business Trade Publication Street Fight Closes Funding
September 14, 2011 — “Street Fight Magazine, a trade publication geared toward businesses that focus on hyper-local deals, has closed an undisclosed funding round, VentureBeat has learned. The publication covers businesses like AOL’s patch, which covers local businesses and news, and Groupon, which delivers targeted daily deals for specific geographic areas. The publication is billed as a resource for business models and news about hyper-local businesses.”
PoynterFour Lessons for Hyperlocal Media from Inaugural Street Fight Summit
October 27, 2011 — “Over two days, the summit’s 60 presenters and panelists analyzed their adventures in the trenches of hyperlocal media. Some panels addressed the evolution of daily deals and the looming impact of location-based services. Other sessions focused on the economics of local publishing and lessons learned by successful and failed independent journalism ventures. A key question throughout was how best to turn local consumers into reliable revenue streams.”
DNAinfoHyperlocal News Conference Takes Pulse of City
October 26, 2011 — “The Street Fight Summit in SoHo ended Wednesday not with fisticuffs but with thoughts on the future of hyperlocal news websites and location-driven businesses and services such as Groupon, Foursquare and Patch.com. Members of conference panels discussed the size of hyperlocal publishers, lessons from unsuccessful companies and unconventional revenue models.”

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