TODAY IN LOCAL & DIGITAL MARKETING
Facebook Updates Its Ad Measurement Arsenal With New and Revised Video Metrics (AdExchanger)
Facebook said it’s making a bunch of modifications to the way it measures video in the news feed, with the goal of giving advertisers a better sense of how users engage with video on the platform.
Mobile Audiences Soar as Advertisers Struggle to Keep Up (MediaPost)
While total digital audience numbers were up by 3% versus June 2017 across the 114 magazine brands noted in the June Magazine Media 360° report, the highest percentage increase in that category since July 2017, mobile audience increased by 25% or 123 million viewers.
With SimpleOrder Acquisition, Upserve Digs Into Back-House Operations (Street Fight)
In a year that’s been marked by consolidation across the hyperlocal marketing space, Upserve’s recent acquisition of SimpleOrder should come as no surprise. It mirrors another hyperlocal acquisition announced just this week: full-suite marketing company Cheetah Digital’s purchase of loyalty specialist Stellar Loyalty.
Stronger Bklyner Helps Keep ‘News Desert’ at Bay in NYC’s Biggest Borough (Street Fight)
In this Q&A, Liena Zagare tells how Bklyner came back from the abyss this year and why, after flipping her business model to rely on her readers for revenue, she’s confident the digital pure-play she founded and edits will stay strong and help maintain Brooklyn as a news oasis.
How Wayfair Is Personalizing How You Buy Your Furniture Online (Digiday)
Wayfair is creating digital experiences on its website and app that include personalized recommendations based on what the retailer knows about the customer, and visualization capabilities that are as close as possible to a physical in-store experience or having a designer visit a customer’s home.
If We Only Opened Facebook’s App for ‘Time Well Spent,’ Would We Use It Much At All? (Street Fight)
If Facebook’s advertisers’ most coveted users are opening its app mainly to scroll through News Feed while waiting for lattés or click on the stray cat video, and if the company truly wants time spent on its app to be “time well spent,” does its core mission even have a viable future?
THE ROAD AHEAD
Apple’s Service-Oriented Future Brings New Challenges (Fast Company)
Chuck La Tournous: Though the services business looks more and more attractive from a revenue standpoint, there are concerns that it could be less appealing to customers than Apple’s historic mainstays. Buying a shiny new iPhone is exciting. Paying your cable bill? Not so much.
4 Reasons Monster Growth Remains in Amazon’s Future (Seeking Alpha)
Gary Bourgeault: While some in the market have been hand-wringing over theories of what can go wrong with Amazon, the company continues to beat guidance and exceed expectations, as it expands and grows its businesses outside of e-commerce, boosting its bottom line.
UNDER THE RADAR
Google Confirms Broad Search Update is Rolling Out (Search Engine Land)
Google confirmed Wednesday on Twitter that it released a “broad core algorithm update” this week. This was after the search community noticed shifts in rankings and traffic earlier Wednesday morning.
Uber and Lyft Are Fighting a Critical Battle Against NYC (Recode)
Both Uber and Lyft have launched campaigns to fight parts of emerging bills that would impose new regulations. While the new-car freeze has taken center stage, it’s what happens after that has become a major cause for concern.