Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop

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Digital marketing software provider Marin Software has released its Q2 Benchmark Report, and the findings confirm the hype about advertising spend on Amazon: It’s on the rise, while social click-through rates decline and search spend remains a major priority for brands.

Street Fight Daily: Google Fined Record $5 Billion by EU; What Consumers Prefer in Loyalty Programs

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TODAY IN DIGITAL MARKETING… Google Fined $5.1 Billion by EU for Monopolizing Mobile Search via Android Practices… Hard Data on the Choices that Make or Break Loyalty Programs… Report: Advertisers Spending More on Search and Amazon, While Social CTRs Drop…

Street Fight Daily: Attribution Remains Top Challenge for Brands, Nextdoor Partners with HouseCanary

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PARTNERSHIPS, ACQUISITION, AND PERSISTENT INDUSTRY PROBLEMS… Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands… Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network… Salesforce Will Acquire Data Integrator Datorama for a Reported $800M…

Stuzo and Koupon Media Partner for High-Powered Mobile Retail Solution

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The digital product innovation company for retailers, Stuzo, and mobile retail solution provider Koupon Media are partnering up to furnish retailers with increasingly streamlined strategies to capture consumers’ attention where their eyes most linger: on the screens of their mobile phones.

Nextdoor Partners With HouseCanary, Adding Real Estate Functionality to its Social Network

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The news, announced Tuesday morning, marks progress in a natural direction for Nextdoor, whose users already jabber about real estate without prodding on the social network’s part, said Nextdoor’s Chief Revenue Officer Lauren Nemeth in a company press release.

Proving Local Attribution and ROI Remains a Top Challenge for Multi-Location Brands

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Outside of budget and time/resource constraints, local marketers at big brands and multi-location retailers continue to rate attribution and ROI as their most difficult digital marketing challenge, according to Street Fight’s latest survey. That’s similar to what they said in 2017.

Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer

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Those are the latest numbers on foot traffic and e-commerce from location data experts at Foursquare, which posted the information on Medium. As we suggested over here at Street Fight last week, Prime Day, which arrives this Monday and continues on through Tuesday, is a testament to Amazon’s power to disrupt all of retail when it so chooses.

How Business Reviews Contribute to Local SEO

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Local businesses need to pay attention to the reviews that they are getting to make sure that they have an optimized online presence. Reviews definitely play a part in a business’ local SEO, and they also help improve customer interaction and CTR.

Does Google Really Need a Social Network to Succeed at Local?

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“The driving vision of Google’s entire local arc is to be able to give a single eyes-free answer to any query with local intent. Social features like reviews, Guides, business owner data, and Q&A are just the means to that end,” writes David Mihm in his biweekly column with Mike Blumenthal.

Street Fight Daily: Prime Day Undercuts Brick-and-Mortars, Google’s Local Staying Power Supersedes Social

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IN THE HALLS OF SILICON VALLEY: AMAZON, GOOGLE, FACEBOOK… Prime Day 2017 Marked Week of Lowest Foot Traffic for Retailers Last Summer… Does Google Really Need a Social Network to Succeed at Local?… Facebook Is Finding New Uses for Instagram…

The Line Between Cool and Creepy: How Much Personalization is Too Much?

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With its new study, the Personalization Pulse Check, Accenture aims to help brands understand the border between cool and creepy advertising, providing insights into what the customer thinks of personalization tactics in marketing campaigns.

Performance Partnerships: A Better Way to Define Affiliate Marketing

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Performance Partnerships can only exist within a CPA model because the partners win and lose together. This isn’t the case with many of the other channels labeled as performance marketing. Performance Partnerships include everything that people want in their affiliate relationships and exclude all that is undesirable.

Street Fight Daily: How to Target Customers Without Being Creepy, Keys to Brand Success with Voice

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TOP LOCAL TIPS AND STORIES… The Line Between Cool and Creepy: How Much Personalization is Too Much?… IBM Says Data and Utility Are the Keys to Brand Success in Voice… Google Has Asked Ad Tech Firms to Guarantee Broad GDPR Consent, Assume Liability…

As Polls Eagle-Eye News Media, Their Own Work Merits a Close Look

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On accuracy, news organizations across the board have to address more forthrightly the public’s concerns about the truthfulness of what is presented. Those concerns do not appear to be as great as expressed in the Gallup/Knight numbers, which exaggerate a widespread talking point about growing distrust in the news media.

Street Fight Daily: A Glossary for SEO, Why Brands Favor Hybrid In-House Marketing

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TODAY’S LOCAL HEADLINES… The Small Business Owner’s Guide to Conquering SEO: The Glossary… Why Brands Favor Hybrid In-House Marketing… MediaMath Has $180 Million to Spend on Acquisitions—What’s Next?…

Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization

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Google announced on Tuesday a suite of new machine learning-backed ad tools that promise to keep its brand partners happy at a time when digital advertising faces unprecedented brand safety concerns. Among the tools is one explicitly designed to maximize foot traffic.

Street Fight Daily: Google Announces Huge Local Ad News, How Apple Can Use Maps Rebuild to Compete in Local

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CUTTING-EDGE POSSIBILITIES AND POWER PLAYS IN LOCAL… Google Announces Machine Learning-Based Ads Designed for Foot Traffic, Attribution, Personalization… 10 Ways Apple Can Rebuild Maps to Become an Innovator in Local…

10 Ways Apple Can Rebuild Maps to Become an Innovator in Local

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As Apple relaunches Maps, I’m eager to see underlying map data improve, but I’d be even more interested if I knew Apple had a roadmap to improve the local data layer. Here are some things Apple should do if the company truly wants to move beyond its second-place status in local.

Heard on the Street Episode 7: Defying the Hyperlocal Graveyard, with NextDoor

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One of the imperatives for fledgling sites with hyperlocal aspirations that NextDoor co-founder and chief architect Prakash Janakiraman points to is dedicated focus on neighbor-to-neighbor communications and engagement. Though not as big or culturally embedded as Facebook, Instagram, and Twitter, NextDoor is exclusively devoted to local community interaction.

How AR Will Fundamentally Change Search, Participating in an ‘Internet of Places’

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Online-to-offline (O2O) commerce is one area where AR will find a home. Just think: Is there any better technology to unlock O2O commerce than one that literally melds physical and digital worlds? AR can shorten gaps in time and space that currently separate those interactions (e.g. search) from offline outcomes.