Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick
Word of mouth has been a leading form of local marketing for more than a century. But in a digital age, the name of the game is harnessing it by combining “IRL” chatter with the power of software and network effect. This is the bread and butter of Broadly, whose CEO and founder Josh Melick is our latest guest on our podcast Heard on the Street.
How JumpCrew Grew to a Team of 200 in Just About Two Years
The way that people are going about acquiring new customers has really kind of been the same for the last 15–20 years,” CEO Robert Henderson said. He hopes that JumpCrew’s services will change that. “We’re putting together those solutions in packages and processes that are really easy for businesses to understand,” he said.
Mobile Coupons Are About to Overtake Paper—Here’s How Retailers Can Capitalize on That
When participants in CodeBroker’s 2018 Mobile Coupon Consumer Research Report were asked just how quickly they would likely redeem a coupon they received via text message, 25% said they would use it within three days. That number grew to 60% when they were asked if they would use it within a week.
LeSportsac Uses AI to Build Omni-Experiences for Shoppers
As digital marketing practices evolve in the retail space, LeSportsac has had to shake up its strategy to keep apace. Using a combination of artificial intelligence and machine learning, LeSportsac has been able to modernize its marketing programs and more effectively serve its customers.
5 Online-to-Offline Attribution Platforms for Local Marketers
Online-to-offline attribution isn’t a challenge without a solution. A number of vendors are serving the local market with platforms designed to help local marketers at big brands and multi-location retailers assign the correct value to each point of touch in their multi-touch campaigns. Here are five vendors to which retail brands can turn.
Why This Select List of Local News Providers Includes Only One Daily Newspaper
A year-long study of newsrooms in the U.S. and Europe by two Danish journalists has singled out 16 local providers in the U.S. who are meeting the researchers’ main criterion: structural changes “to forge closer ties and stronger relations to their communities and audiences”—with a special focus on journalism over commerce, technology, and business models.
Street Culture: Three Years Later, What’s Changed and What’s Stayed the Same at MomentFeed
CEO Robert Blatt says the company culture is changing, focusing more on what it means for MomentFeed to be the best place for employees to work. Anticipating change in culture is essential, he says, because what your company is doing well in one period of evolution can prevent it from doing well in the next.
Hard Data on the Choices that Make or Break Loyalty Programs
A new report from loyalty marketing firm Kobie Marketing provides cutting-edge insight on the habits and preferences of consumers vis-à-vis the loyalty programs brands are trotting out to capture customers’ attention at a time when retail giants with vast digital resources loom large. We have the highlights.
Earn an A+ with Back-to-School Email Marketing
Retailers, have you optimized your email marketing for back-to-school shopping? If not, it’s not too late—there’s still a huge opportunity to capture your share of this year’s lucrative season, with sales predicted to reach nearly $83 billion.