July 2018 – Street Fight

The Enduring Benefits of Mobile Apps for Brands

John Coombs

The Enduring Benefits of Mobile Apps for Brands

Thanks to a variety of factors including speed, user experience,  personalized messaging, reliable security, and fully customizable content, native apps increase your customers’ connection with your brand, driving more engagement and conversion than a mobile web product ever would.

Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local

David Card

Survey: Multi-Location Brands Continue to Shift Digital Budgets to Local

Many multi-location brands still find some traditional media more effective than most digital tactics and focus their digital efforts on the corporate e-commerce site or company branding. But an aggressive group of budget shifters are increasing spending across a variety of digital advertising and marketing vehicles, often with a local focus.

Cheetah Digital Acquires Stellar Loyalty

Joseph Zappa

Cheetah Digital Acquires Stellar Loyalty

The acquisition combines a comprehensive suite of digital marketing tools from Cheetah Digital with the loyalty expertise and huge repository of data commanded by Stellar, according to the release, allowing the pair to provide brands with a more powerful, all-in-one B2C marketing platform.

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

Joseph Zappa

Street Fight Daily: Google Is Becoming the Web’s Transaction Layer, Cedato Releases Video Ad Tech for GDPR Era

TOP STORIES… Google’s Path to Becoming the Transaction Layer of the Web… Cedato Releases Contextual Programmatic Video Targeting Tool For the Post-GDPR Era… Google’s Grand Plan to Make AI Accessible to Developers and Businesses…

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

Joseph Zappa

Street Fight Daily: Google Is Disrupting Local Event Discovery; Amazon Teams with Yext to Empower Local Businesses

TOP STORIES IN LOCAL & DIGITAL MARKETING… Google Updates Search to Recommend Local Events Based on User Interests… Amazon Expands Alexa’s Brain With Yext Business Services… Advertising Helps Push Amazon’s Quarterly Profit to $2.5 Billion…

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

Joseph Zappa

After Nearly Two Years in the Hot Seat, Facebook Feels the Burn

In its Q2 earnings report, the social giant reported that growth has stalled in the United States and Canada, its most valuable markets. And its overall user growth for the quarter of just 22 million users is the smallest jump since 2011, indicating that a slowdown in revenue growth will likely prove a long-term challenge in the years ahead.

Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One

Tom Grubisich

Top Lesson for News Sites in SF Innovation Tour: Identify Users and Win Them Over One by One

Revenue was, naturally, very much on the minds of the 12 publishers, broadcasters, and other news media executives who took part in the Local Media Association’s June 2018 San Francisco Innovation Mission. But Jed Williams, LMA’s chief innovation officer, said the event focused on audience engagement.

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

Joseph Zappa

Report: E-Commerce Sites Must Fend Off Looming Challenge from Social Platforms

The opportunity is ripe for social platforms with the right transactional infrastructure and e-commerce sites with a proper slate of marketing functions to cross into the conventional territory of the other, a new report from video marketing firm Magisto indicates. If e-commerce sites do not go beyond transactions to offer their vendors marketing possibilities, they may lose the market on transactions altogether.

Street Fight Daily: Inside the Industry: JumpCrew, Broadly, BPA Worldwide and Bombora Disrupt MarTech

Joseph Zappa

Street Fight Daily: Inside the Industry: JumpCrew, Broadly, BPA Worldwide and Bombora Disrupt MarTech

RISING STARS AND DISRUPTIVE MOVES… How JumpCrew Grew to a Team of 200 in Just About Two Years… Heard on the Street, Episode 8: ‘Engineered Casual’ with Broadly CEO Josh Melick… BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly…

BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly

Joseph Zappa

BPA Worldwide and Bombora Supply Publishers With Tools To Compete with the Duopoly

If publishers are to compete with Google and Facebook for advertising dollars, they need to offer hyper-valuable media inventory that provides cutting-edge insights on the audiences exposed to sold ads. Enter secure media exchange BPA Worldwide and provider of B2B intent data Bombora, which are announcing a partnership today to offer those resources to publishers.