May, 2018 | Street Fight

Commentary

LBMA Podcast: RetailLoco, Adsquare, PlaceIQ, Bluedot

May 4, 2018May 4, 2018 by Asif Khan

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On this week’s podcast from the Location-Based Marketing Association: A RetailLoco Recap, Adsquare’s Footfall, PlaceIQ + IRI, Bluedot raises $5.5M from TransUrban, Waze + Carto, Amex ends Plenti, DAC Group launches ConvergenSEE.

News & Analysis

Survey: 72% of Shoppers Use Online Reviews to Judge Local Businesses

May 4, 2018May 3, 2018 by Stephanie Miles

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A survey by Netsertive found that 72% percent of consumers use online reviews to evaluate local businesses and eight-in-10 always research big items online before making their purchases in-store.

News & Analysis

Street Fight Daily: Instagram Creeps Into Payments, Reviews Shape Local Offline Purchases

May 4, 2018May 4, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Instagram Quietly Launches Payments for Commerce… Augmented Reality Heading to 3 Billion Devices, $85 Billion in Revenue… Yelp’s Chad Richard on the ‘Decentralization’ of Reservations…

News & Analysis

Retailers Use AI for In-Store Experimentation, Customer Service

May 3, 2018May 2, 2018 by Stephanie Miles

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Brick-and-mortar retailers are looking for an edge in their fight against the e-commerce behemoths, and as the battle rages on, it’s looking like artificial intelligence might be the answer.

Commentary

LMC Aims to ‘Think Completely Differently’ About Future of Local News

May 3, 2018February 10, 2021 by Tom Grubisich

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“The biggest challenges for the LMC and the local news industry are concerns around transparency, viewability, and fraud, which produce disconnects between buyer and seller,” says Local Media Consortium Board Chair Chris Loretto.

News & Analysis

Street Fight Daily: Google Revamps Maps, Echo’s Market Share Slides as Speaker War Heats Up

May 3, 2018May 3, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Maps Platform Arrives, Changing the Game for Developers… Amazon Echo Losing Market Share as Smart Speaker Rivalry Intensifies… Square’s Loss Widens As Spending Picks Up…

News & Analysis Road Map (column)

Who’s Using Local AR? And How Often?

May 2, 2018May 24, 2018 by Mike Boland

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According to a recent survey, AR users like what they see, with a whopping 73% reporting high or very high satisfaction. But non-users report explicit disinterest, with the biggest reason being the rather daunting “just not interested.” This presents a big hill for AR app developers to climb.

Commentary

The Future of CRM: Devices, Data, Touchpoints, Apps—and Analytics

May 2, 2018April 30, 2018 by Tim Gough

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In a mobile-only world, better CRM solutions are as close as the smartphones in our pockets. With that in mind, let’s look at what the mobile device ID can do to reshape CRM and at how it points to the future of better consumer experiences.

News & Analysis

Street Fight Daily: Ad Tech Facing Day of Judgment in GDPR, Who’s Using Local AR?

May 2, 2018May 2, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Say They’ll Use GDPR to Shed Ad Tech Vendors… Smart Speakers Top Phones for Voice Assistance… Cisco Is Acquiring Business Intelligence Startup Accompany for $270M…

News & Analysis

Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus

May 1, 2018April 29, 2018 by Kate Talerico

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“We think about our customers’ lives and the big events taking place in their lives. We focus more on the consumer and their needs than the brand and the messages we may want to push out ourselves,” said Regions Bank’s head of social media, Melissa Musgrove.

Commentary

Square’s Acquisition of Weebly and The Battle for the Modern Merchant

May 1, 2018April 30, 2018 by Mark MacLeod

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Square’s acquisition of Weebly, its largest to date, signals the beginning of a consolidation wave that we have been expecting at SurePath for some time. It also suggests the beginning of a competition to see which tech company can become the first all-in-one small-business solution.

News & Analysis

Street Fight Daily: Regions Localizes Its Social Strategy, Developers Harried by Facebook Changes

May 1, 2018May 1, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Regions Bank Foregrounds the Lives of its Customers on Social With a Local Focus… Facebook’s Privacy Changes Leave Developers Steaming… Why Marketers Struggle With Data Management…