Street Fight Daily: Mary Meeker's Trends for 2018, The State of MarTech Acquisitions | Street Fight

Street Fight Daily: Mary Meeker’s Trends for 2018, The State of MarTech Acquisitions

Street Fight Daily: Mary Meeker’s Trends for 2018, The State of MarTech Acquisitions

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Mary Meeker’s 2018 Deck: Highlights and Analysis (Recode)
This year, the Kleiner Perkins Caufield & Byers partner released 294 slides in rapid succession, covering everything from smartphone behavior in the U.S. to tech company competition in China.

What’s Next in Marketing Tech Investing? (eMarketer)
Elgin Thompson, managing director of investment bank Digital Capital Advisors, spoke with eMarketer’s Ross Benes about where martech vendors will find their future exits.

GateHouse Media’s Kirk Davis Argues Chain Is Becoming a ‘Leader in Community Engagement’ (Street Fight)
Cost-cutting equity funds have hollowed out scores of daily newspapers, turning their communities into “news deserts,” the critics say. But Kirk Davis, CEO of GateHouse Media, counters that the equity-funded conglomerate is transforming its 144 dailies into tribunes of the people. He makes his case in this Q&A.

Ad Tech Vendors Wrestle with IAB Europe’s Transparency and Consent Framework (AdExchanger)
Post-GDPR, ad tech vendors must use Google’s GDPR pipeline from publishers to buyers or use the IAB Europe’s Transparency and Consent Framework (TCF), which is backed by the broader ad tech ecosystem. But the two GDPR frameworks aren’t interoperable, at least for now.

The Washington Post Puts a Price on Data Privacy in its GDPR Response (Digiday)
The Washington Post has put up a paywall for E.U. visitors, upselling them to a $90 a year “premium EU subscription” in exchange for no ads —and the privilege of not having their data tracked.

LiveRamp Quality Data-Scoring Initiative Launches With Partner Lucid (MediaPost)
As advertisers demand more information about the quality of the data they use, LiveRamp, an Acxiom company, has developed a data-scoring initiative to validate the quality of the data and audience segments that advertisers use. 

Pinterest Gives Advertisers a Way to Show Promoted Videos That Take Up the Screen (TechCrunch)
Pinterest is continuing its push into video as a potential avenue for advertisers by today saying that it will offer advertisers a promoted video tool that takes up the width of the entire screen.

Super Cheap Rides Make Lyft Less Reliable (Quartz)
Riders might hate surge pricing, but it ensures that people willing to pay more can get a ride quickly, because the higher fare makes the trip worthwhile to a greater number of drivers.