Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Report: Smartphones, Developer Kits Drive Local AR and Visual Search (Street Fight)
Mike Boland: A new white paper from Street Fight examines how developer kits from Google and Apple have jumpstarted approaches to AR and visual search and sketches strategies for developers, marketers, and media companies hoping to tap into an exciting new trend.

Foursquare’s New In-House Agency Will Pump Out Location-Based Creative (AdWeek)
Foursquare, once known primarily for its consumer-facing app but more as a location-intelligence firm in recent years, is unveiling a new in-house agency today called Sixteen by Foursquare. (Get it?)

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building (Street Fight)
“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

Marketers Still Shy Away from Venturing Too Deep into Ad Tech (Digiday)
Programmatic advertising is changing too fast for many marketers, who are being pushed out of their comfort zones into an ad tech landscape they know little about.

Retail Brands Investing More in Amazon, Less in Traditional Search (MediaPost)
Findings in a new Forrester report suggest that retail brands will invest 55% more in online marketing and advertising by 2023, but fewer dollars will go toward traditional search channels like Google.

A Publisher’s Perspective: Working with Brands That Take Media Buying In-House (AdExchanger)
Caley Lewis: The number of brands moving programmatic media buying in-house doubled to 35% in 2017. With brands pushing for more control and transparency, this trend is likely to continue.

Bloomberg Is Planning to Become the Latest Publisher to Join the Paywall Trend (Business Insider)
Bloomberg is planning to start charging readers to access stories on Bloomberg.com, potentially starting next month, according to people familiar with the matter.

Unskippable Video Ads Are Coming to Snapchat (Fast Company)
The unskippable ads, which Snap rightly calls “commercials,” will act just like regular television commercials you see when watching a show.