A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google Rolls Out New Subscription Tool with McClatchy News Sites (Digiday)
The tool will let people subscribe to online publications in a two-click process and highlights in search results content from the publications that people subscribe to. Recode: Google is growing rapidly
Perch Deploys In-Store Tech to Help Retailers Close the Path to Purchase (Street Fight)
Street Fight recently caught up with Perch CEO Trevor Sumner, who will speak at Street Fight’s Brooklyn summit this June, to hear about the latest at Perch and talk about how in-store marketing tech can lift brands’ bottom lines.
Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars (Verge)
Last year, Amazon asked for permission to unlock your front door so it could leave packages inside your home, and a certain number of extremely trusting Amazon Prime subscribers (Amazon won’t say how many) said okay. Now, the tech giant wants to do the same thing with your car.
Local Merchants Highly Dependent on Social Media at Time of Uncertainty for Platforms (Street Fight)
David Card: Well over half of the local merchants with larger budgets that we surveyed for a report last year indicated that paid Facebook ads constituted their top marketing tactic. That’s a pretty heavy dependence on a company that’s been in the news for all the wrong reasons lately.
DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart (TechCrunch)
DoorDash is about to make a huge move into grocery delivery, but instead of going all out as a delivery service on its own, it’s instead going to be working behind the scenes to power delivery networks for larger companies — with Walmart as its first big partner.
Why Is the Click-to-Open Rate Falling? People Are More Discerning (MediaPost)
Open and click-through rates continue to rise. But they are resulting in a lower click-to-open rate, according to SendGrid’s Global Email Benchmark Report.
What to Expect from Viacom and Snap’s Expanded Partnership (AdWeek)
Viacom and Snapchat are expanding their partnership, the companies announced today. Viacom will create and develop new shows and more Our Stories from MTV, BET, and Comedy Central to appear on Snapchat’s Discover page.
Facebook’s Ad Chief Speaks Out on Challenges Facing Platform (AdExchanger)
“We have to recognize that as people’s expectations of the ad model increase, as people become more opinionated and more self-aware about data use and privacy, the whole industry has to do better,” said Mark Rabkin, Facebook’s VP of ads and business platform. “And we’re trying to lead the way on that.”