A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
With New Solution, Foursquare Targets SMB and Startup Markets (Street Fight)
Riding high off the success of its Places database and Pilgrim SDK, the location intelligence company Foursquare is opening up its location data to the small and mid-size business market.
Google Poised to Emerge Unscathed from European Antitrust Crackdown (Reuters)
A decision in the most important of three antitrust cases against Google—this one aimed at loosening its stranglehold over Android-powered smartphones—is likely to show just how difficult it is, even for a committed trust-buster like Margrethe Vestager, to dent the power of the U.S. giants.
Jet and Walmart: A Tale of Two Marketplaces (RetailDive)
Walmart is beefing up third-party selling, and Jet is moving away from it. But neither may be a contender when it comes to beating Amazon.
5 Ways to Make Your Startup Culture Stand Out (Street Fight)
After three years reporting on “Street Culture,” Street Fight looks back on five ways that company leaders are making their company culture stand out—and some of the best pieces of advice for doing the same at your business.
Amazon Appears to Be Opening Up Prime Wardrobe to More Customers (TechCrunch)
Amazon’s Prime Wardrobe appears to be getting ready to launch. The retailer’s “try before you buy” shopping service, first announced in June 2017, aims to challenge incumbents in the market like Stitch Fix, Trunk Club, Wantable, and others.
These 4 Mobile Ad Tech Companies Are Banding Together in the Face of GDPR (AdWeek)
AppsFlyer, mParticle, Braze, and Amplitude have banded together to form the industry version of the Justice League. Calling itself OpenGDPR, the consortium aims to streamline the process for marketers in making sure their data practices are up to speed.
AI Isn’t Ready for Primetime Because of Bad Data, Marketers Say (Digiday)
Artificial intelligence is a fancy way to describe computers making sense of data. But too often marketers are providing AI programs with not enough data or, more problematically, nonsense data.
Will Facebook Be Regulated? (Recode)
Facebook CEO Mark Zuckerberg spent a lot of this week talking to lawmakers, testifying in front of representatives from both houses of Congress during a two-day marathon in Washington, D.C. But are those same lawmakers now going to take action against Facebook?
LBMA Podcast: Alexa, Urgent.ly, Uber (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan & Aubriana Lopez. On the show this week: Digital Locations + Ampsy, Fullscreen Digital, Puig, Kedy AR, Diageo goes Alexa.