Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build | Street Fight

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

Street Fight Daily: Ad Tech Too Crowded for Marketers, Facebook Crackdown on Targeting to Build

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Why Choosing Mar Tech Vendors Is Challenging for Marketers (eMarketer)
As the Lumascape grew to include nearly 5,000 companies, it has become hard for marketers to separate signal from noise when evaluating which vendors bring the most value to their company.

Dunkin’ Donuts’ Paul Murray Talks Google Assistant Integration & Future of Mobile Ordering (Street Fight)
“This is a really good example for us where we’re delivering on a great product and we’re also delivering on the experience, and we’re leveraging new technology to do it,” said Paul Murray, Dunkin’ brands director of digital experience.

Facebook Plans Crackdown on Ad Targeting by Email Without Consent (TechCrunch)
Facebook will launch a certification tool that demands that marketers guarantee email addresses used for ad targeting were rightfully attained. Recode: Instagram is limiting developers’ data access

Is Voice the Future of Local AR? (Street Fight)
Mike Boland: Visual AR won’t go away and is aligned with several use cases like gaming. But audio could get here sooner and take over a certain share of micro moments like getting informed about people or surroundings. We’re talking local discovery, shopping, and proximity-based social media.

Amid Heightened Competition, Domino’s Mobile Game Offers Rewards Points (MediaPost)
With physical and concept expansions broadening consumers’ options and heightening competition, pizza brands are duking it out like never before.

Publishers Bristle at Agencies’ Demands for First-Party Data (Digiday)
Ad agencies using data to retarget publishers’ audiences is nothing new. But multiple publishers said they’re getting more frequent, onerous demands from ad agencies wanting to get their hands on that audience data.

Anatomy of Mobile Ad Fraud: Web vs. App (AdExchanger)
Which channel is more susceptible to ad fraud—apps or the mobile web? Is app-attribution fraud a bigger problem than impression fraud? The answers are more complicated than either/or, yes or no.

Cambridge Analytica and the Repercussions for GDPR (AdWeek)
Samir Addamine: Who knows what the next few weeks, months or even years will bring, but there’s no doubt in my mind that the Cambridge Analytica scandal is just the tip of the iceberg.

Tech Shares Plunge Amid Growing Backlash (WSJ)
Shares of the biggest names in the technology industry extended their three-week decline Monday, raising fears among investors that cracks could finally be appearing in what had been one of the most enduring trades of the past year.