April 2018 – Street Fight

Brand Battle: Shell vs Exxon Mobil

Sponsor

Brand Battle: Shell vs Exxon Mobil

Sponsored: To see how two gas giants—ExxonMobil and Shell—stacked up in a competitive marketplace, digital marketing company Brandify used its proprietary software to see which marketing and branding areas stood out as strengths, and which areas fell short.

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

April Nowicki

Street Culture: Sitter.me CEO on Owning Mistakes and Terrible-but-Fun Team Building

“How we view mistakes is you admit it, you learn very quickly, and then turn it around,” says Sitter.me CEO and co-founder Kristen Stiles. After quoting a client a wrong price, Stiles owned up to the error, and the company develop a new procedure to ensure similar stakes would not be made again.

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

Joseph Zappa

Street Fight Daily: Google & Apple Boost Local AR, Foursquare’s New Location-Based Creative

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Report: Smartphones, Developer Kits Drive Local AR and Visual Search… Foursquare’s New In-House Agency Will Pump Out Location-Based Creative… Marketers Still Shy Away from Venturing Too Deep into Ad Tech…

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

Joseph Zappa

Street Fight Daily: Scandal Fails to Dent Facebook’s Growth, AI Biz Expected to Boom

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Increased Facebook Ad Prices Drive Revenue Growth… Gartner Expects the AI Business Market to Grow 70% This Year… Advertisers, Agencies Agree Transparency in Ad Buying Is A Problem, But Disagree on the Blame…

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

Kate Talerico

Blaze Pizza Leverages Mobile App, Instagram, Events to Entice and Keep Customers

Blaze Pizza has branded itself as the on-the-go pizza option for millennials. In-app mobile ordering, location technology, and a focus on partnering with local franchise owners who know their neighborhoods have allowed Blaze to maintain a robust loyalty program and keep its customers coming back.

Street Fight Daily: Google Rolls Out Media Subscription Tool, Amazon Expands Delivery

Joseph Zappa

Street Fight Daily: Google Rolls Out Media Subscription Tool, Amazon Expands Delivery

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Rolls Out New Subscription Tool with McClatchy News Sites… Amazon Shows Its Drive for Efficient Ordering is Relentless, Delivering Straight to Cars… DoorDash Makes a Big Push into Grocery Delivery, Partnering with Walmart…

What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors

David Mihm and Mike Blumenthal

What Google’s New Review Guidelines Mean for SMBs, Agencies, and Vendors

Given Google’s new anti-review gating guidelines, what’s important for businesses, Mike Blumenthal tells David Mihm in their biweekly column, is to “make giving direct feedback to the business extremely easy. Most unhappy consumers just want to express their dissatisfaction and given a choice will do so directly with the business rather than on a review site.”

Street Fight Daily: YouTube’s Brand Safety Woes Continue, Amazon’s Biggest Challenge

Joseph Zappa

Street Fight Daily: YouTube’s Brand Safety Woes Continue, Amazon’s Biggest Challenge

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Exclusive: YouTube Ran Ads from Hundreds of Brands on Extremist Channels… What Amazon’s Prime Numbers Don’t Show: The Battle to Grow in the U.S… ANA Urges Lawmakers to Hold Off on New Privacy Laws….