March, 2018 | Street Fight

News & Analysis

Survey Finds Few Consumers Using Voice-Assisted Devices to Browse, Make Purchases

March 22, 2018March 21, 2018 by Stephanie Miles

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In surveying more than 4,000 global consumers, Episerver found that although nearly 40% own voice-assisted devices, 60% of those consumers never browse on them, and 66% never make purchases on them.

Commentary

Will the ‘Sustained Outrage’ of One W. Virginia Newspaper Survive Auction Block’s Hammer?

March 22, 2018March 21, 2018 by Tom Grubisich

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The biggest heartbreaker is what happens to those families whose long-held newspapers were dedicated to publishing all the news without fear or favor. This is the story of one of those families, the Chiltons, and their paper, the Charleston (W.Va.) Gazette-Mail, which the Chiltons owned for 111 years.

Commentary

Image Recognition and Smartphone Ubiquity Create Opportunities for CPGs in Emerging Markets

March 21, 2018March 20, 2018 by Geoff Michener

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The combination of advancements in image recognition technology and a growing global network of smartphone owners is shaping up to be a powerful duo for data intelligence abroad for CPG brands.

News & Analysis

Report: Growth in Convenience Stores Presents Opportunity for CPG Marketers

March 21, 2018March 20, 2018 by Stephanie Miles

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If there’s one thing that Charlie Lang hopes CPG brands get from Koupon’s report, it’s that the retail landscape is changing quickly, and the convenience store category presents tremendous upside for marketers.

News & Analysis

Street Fight Daily: Leave In-Store Shoppers Alone, Google Courts Publishers as Facebook Flails

March 21, 2018March 21, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… In-Store Shoppers Lean on Tech, Want to Be Left Alone in Stores… While Facebook Battles Fires, Google Rolls Out Pro-Publisher Initiatives… Media Rating Council Considers Bumping up Video Ad Standards…

News & Analysis

Report: Google Shopping Ads Taking Over Ad Spend from Traditional Formats

March 20, 2018March 19, 2018 by April Nowicki

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A new report from search intelligence company Adthena shows how consumers are interacting differently with new advertising formats and points to ad innovation as an essential brand investment.

Commentary

Back to Basics: Why Every Business Should Invest in SEO

March 20, 2018August 1, 2020 by Kelsey Taylor

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Contributor Kelsey Taylor goes back to the basics, laying out a case regarding the fundamental usefulness of SEO that might be presented to local business owners or industry newcomers.

News & Analysis

Street Fight Daily: Duopoly Dominance Declines, Macy’s Rolls Out AR & Mobile Checkout

March 20, 2018March 20, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Duopoly’s Share of the Ad Market Could Decline for the First Time… Demonstrating Where Retailers Are Going, Macy’s Rolls Out Mobile Checkout & AR Feature… The Cambridge Analytica Scandal Won’t Stop Advertisers from Spending on Facebook..

News & Analysis

5 ‘Smart’ Shelf Solutions for Retailers

March 19, 2018March 18, 2018 by Stephanie Miles

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So-called “smart” shelves are changing the way retailers interact with customers on the sales floor and offering added value to consumer-facing store apps. Here are five examples of smart shelving technologies being used by retailers right now.

News & Analysis

SMB OS Operators: Part II: Slice

March 19, 2018March 23, 2018 by Mike Boland

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Having raised $15 million in funding just last year, Slice is a prime example of what we call SMB OS operators: companies helping SMBs compete in today’s digital economy with a full suite of solutions beyond core advertising and marketing.

News & Analysis

Street Fight Daily: Google Monetizes Product Searches, Amazon’s Next Whole Foods Move

March 19, 2018March 19, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Partners with Retail Giants to Monetize Online Product Searches… Amazon Accidentally Revealed Its Next Plan for Whole Foods in a Job Posting… 10% Own an AI Device, 32% Plan to Get One, 58% Don’t Want Any…

News & Analysis

Street Culture: Invoca’s Lessons for Active, Engaged Growth

March 16, 2018March 14, 2018 by April Nowicki

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Based a mile from the beach in Santa Barbara, Invoca aims to maintain a culture in which employees know their ideas are important. The company sponsors softball games and ocean-side volleyball and boasts its own band.

Commentary Road Map (column)

AR Cloud: The Linchpin for Local AR

March 16, 2018March 16, 2018 by Mike Boland

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What about the non-Googles of the world? How will they create AR and visual search apps that can map environments reliably and return the correct info or graphics? The answer is the still-theoretical but critical AR Cloud.

Commentary

LBMA Podcast: Placed, CityMapper, WeWork

March 16, 2018March 15, 2018 by Asif Khan

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On this week’s LBMA podcast: BAG Networks, Placed, Citymapper, Robomart, REI, BMW acquires Parkmobile, Universal + Amazon Alexa, and WeWork buys Conductor.

News & Analysis

Street Fight Daily: Facebook Launches Local Hotspots, Media Companies Shift to YouTube

March 16, 2018March 16, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches Express WiFi App for Its Local Business-Operated Hotspots… Why Media Companies Are Shifting Their Attention to YouTube… Why Publishers Are Eliminating Programmatic Silos…

Commentary

How Patch Has Quietly ‘Bootstrapped’ Itself Into 36 NYC Neighborhoods

March 15, 2018March 15, 2018 by Tom Grubisich

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Patch CEO Warren St. John tells our columnist Tom Grubisich why he decided to bet big on hyperlocal news in New York City while other local publishers were shutting down or threatening to do so, retrenching or selling out.

News & Analysis

Using Location Data to Engage Consumers on St. Patrick’s Day

March 15, 2018March 13, 2018 by Stephanie Miles

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St. Patrick’s Day is the most popular day of the year at most Irish pubs and restaurants in the U.S., but the biggest crowds might not come together in the cities you would expect.

News & Analysis

Street Fight Daily: Amazon Courts Ad Buyers, B2B Marketers Unprepared for GDPR

March 15, 2018March 15, 2018 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Triopoly Time? Amazon Preps New Attribution Tool and Courts Ad Buyers… Forrester Says Only 15% of B2B Marketers Are Fully Compliant with GDPR… Google Will Prioritize Stories for Paying News Subscribers…

Commentary

SurePath Capital Breaks Down Last Year’s Money Moves in SMB Software

March 14, 2018March 12, 2018 by Mark MacLeod

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Last week, my firm SurePath Capital Partners released its annual State of SMB Software Report, which looks at fundraising and exit activity in the SMB software space in North America.

Commentary

Taking Control of the Control Group: How to Collect Reliable Data

March 14, 2018March 13, 2018 by Ran Ben-Yair

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Only when marketers account for the totality of their consumer data and account for it in an integrated way will the data actually offer visibility and control.