A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Fast-Food Brands Are Making Slick Mobile Apps to Stay Ahead of the Competition (AdWeek)
With changing consumer tastes for healthier options and new technologies that streamline ordering and delivery, quick-serve restaurants are ramping up their digital game to compete with the slew of fast-casual eateries like Shake Shack, Chipotle, and Whataburger.
Wellness Services Platform MINDBODY to Acquire Booker (Street Fight)
MINDBODY, a wellness services platform facing both consumers and businesses, announced on Monday that it will acquire Booker, a management platform serving about 10,000 premium salons and spas.
Turmoil in Local TV, But Brands Still Like It and New Tech Gains Momentum (Street Fight)
TV remains a popular and effective local marketing tactic for multi-location brands, and there are signs that technologies for more precise targeting, media planning, and buying are finally reaching critical mass.
YouTube Debuts Search-Based Video Ad Targeting (Digiday)
Television networks and providers are racing to combine traditional, content-based ad buys with digital-style, audience-based targeting. But YouTube would like to beat them to it.
With Product Launch, GroundTruth Helps CPG Brands Focus on ROI (Street Fight)
GroundTruth’s new suite of solutions is being dubbed True Performance, and according to this morning’s announcement, it’s geared exclusively toward CPG brands looking for more efficient and accurate ways to measure their location-based marketing efforts.
American Online Shoppers Are More Impatient Than Ever, All Thanks to Amazon (Business Insider)
As two-day shipping becomes the online shopping norm, Americans are getting more and more impatient, expecting there to be fewer and fewer days between the date they order and the time when the brown boxes and yellow envelopes start arriving.
Apple Is Buying the Netflix of Magazines (The Verge)
Apple is buying Texture, a digital magazine subscription service known as the “Netflix of magazines,” which lets readers access over 200 magazines for a monthly fee. Recode: Apple stock nears $1 trillion
Lyft Says Its Revenue Is Growing 3x Faster Than Uber’s (TechCrunch)
Lyft made a lot of progress in 2017, helped by strong market expansion within the U.S. and riding some very bad news from its primary rival, Uber.
Airbnb Makes Its Battle Against Booking and Expedia Official (Skift)
Airbnb has been trying to add more hotels and bed-and-breakfasts onto its platform for some time, but now the company made its entreaties to those hospitality providers all the more public and transparent.