A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
The Inside Story of Uber’s Meltdown and the Road to Kalanick’s Exit (Business Insider)
Twenty-four hours before Travis Kalanick would make a snap decision that would ultimately force him out of his job, the Uber CEO was relaxing at a rented house in Malibu with several friends.
Will AMP Become a Web Standard for the World of Commerce? (Street Fight)
“If Google succeeds at improving AMP with WordPress and AMP for HTML, it will still be two to three years before SMB adoption has significant impact given how slowly the SMB moves on this front,” Mike Blumenthal tells David Mihm in their biweekly column.
PlaceIQ Expands Partnership With LiveRamp to Help Brands Offer Personalized Experiences (Street Fight)
PlaceIQ announced Monday that it is expanding its partnership with LiveRamp. The collaboration aims to empower brands to create more personalized cross-channel experiences for their customers.
For Facebook at SXSW, It’s All About Video Storytelling (AdWeek)
For its 2018 activation at South by Southwest, Facebook is showcasing its products–Instagram, Oculus, and Messenger–in a way that will help educate marketers on how best to navigate them all.
Urban Airship Announces New Features for Automated Messaging (TechCrunch)
Urban Airship recently announced new capabilities designed to allow app developers to deliver the right message to their users at exactly the right time.
What Really Matters in Ad Tech (AdExchanger)
Nathan Brixius: Ad tech loses credibility when it relies on superficial analyses of the wrong data. Ad tech matters when it is useful and takes advantage of data and computation to account for actual human behavior.
Google and Apple Are Racing to Acquire the Most Promising AI Startups (VentureBeat)
Artificial intelligence is quickly becoming an integral part of every tech company’s strategy, so it’s no surprise that big firms are ramping up their acquisition of AI startups.
Publishers Are Looking to Pinterest at a Time of Platform Uncertainty (Digiday)
The big shift last year in terms of referral traffic was Facebook declining as a source of traffic for publishers while Google surpassed it. Pinterest, along with Instagram, grew as traffic sources as well, although from smaller bases.
Getting the Drop on Big Tech IPOs (WSJ)
Can a fattened unicorn still run? A lot is riding on that answer.