A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
As Retailers Leverage Robust Visuals and Efficient Interfaces, Mobile Commerce Grows (MediaPost)
In the 2017 holiday season mobile commerce revenue totaled $35.9 billion, a 28% growth from last year’s mobile commerce total, according to data recently released by Astound Commerce.
How Facebook’s Big Changes Impact One Local Publisher — Some Surprising Conclusions (Street Fight)
“It looks as if Facebook’s changes are only going to help New Canaanite’s visibility in the news feeds of our Facebook followers and their networks,” Michael Dinan, the site’s founder, told our columnist Tom Grubisich. Recode: Facebook ad costs spiked higher after big changes to News Feed
Legislation Could Give Publishers a New Weapon Against Facebook and Google (Wired)
Representative David Cicilline (D-Rhode Island) plans to introduce a bill that would exempt publishers from antitrust enforcement so they can negotiate collectively over terms for distributing their content.
What January’s New York Retail Traffic Patterns Mean for Media Delivery (Street Fight)
In an effort to learn more about shopper behaviors and patterns, the data science team at the mobile location firm Blis analyzed post-holiday foot traffic patterns at Macy’s, Bloomingdales, Saks, and Lord & Taylor in New York City.
Snap Is Laying Off About 100 Engineers (CNBC)
The company has seen smaller rounds of layoffs in recent months in its marketing, recruiting and content divisions. These layoffs would be Snap’s largest yet and the first to hit the company’s engineers.
Drawbridge Exits Media Business in Europe Before GDPR Goes into Effect (AdExchanger)
The cross-device identity company Drawbridge abandoned its advertising business in the EU and is trying to reconcile its data business with GDPR regulations beginning in May.
The New York Times Has Folded Its Programmatic Team Into Its Larger Ad Sales Org (Digiday)
The line between programmatic and other types of advertising has blurred to the point that The New York Times has erased the one between its programmatic and direct sales teams.
How Brands Like Audi and Pez Are Winning the AR Game (AdWeek)
Beyond brand awareness and increased interaction, AR gaming can fortify marketing efforts and even create new revenue streams. Let’s take a peek at what that might look like…