A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Rolls Out Free Whole Foods Deliveries for Prime Members in San Francisco & Atlanta (Street Fight)
Further encroaching on one of hyperlocal’s oldest verticals, Amazon sent shivers down the spines of grocers in San Francisco and Atlanta on Tuesday, announcing it would begin delivering Whole Foods orders for free to Prime members in those cities.
SMB OS Operators, Part I: Upserve (Street Fight)
The first in our series of interviews on SMB OS is Upserve founder and CEO Angus Davis. Formerly Swipely, UpServe had been living out the principles of SMB OS long before we started calling it that.
Google Is Selling Off Zagat (TechCrunch)
Seven years after picking up Zagat for $151 million, Google is selling off the perennial restaurant recommendation service.
How to Create a Seamless Online/Offline Shopping Experience (Street Fight)
Bob Gaito: Thanks to advances made in the digital world, in-store identification can be linked to existing digital identifiers and unlock sophisticated, real-time personalization that is seamless across channels.
SMB Index: Local Stocks Take a Hit in February (Street Fight)
In a turbulent February, which saw stocks give back gains from January over 2 days (Feb 7–9), the SCP SMB Index retreated 2% during the month.
Brands Are Finally Embracing AR, But Not Without Speed Bumps (AdWeek)
As retailers venture into AR, they’re finding that replicating the success of a dancing hot dog isn’t as easy as firing up a grill.
Honda Shifts Its Media Buying to Pay Only for In-Store Visits (Digiday)
Honda is paying for mobile ads that drive people into showrooms rather than impressions or clicks.
Facebook Expands Breaking News Option (MediaPost)
Despite the danger of spreading false and misleading content, Facebook is expanding its “breaking news” offering. The tech titan plans to expand the test to include more than 50 additional publishers in North America, Latin America, Europe and Australia.
Sinclair and Tru Optik Let Local Advertisers Target Connected TV Audiences (AdExchanger)
Sinclair Broadcasting, the largest owner of television stations across the nation, is letting local advertisers buy connected TV in a much more targeted way alongside linear and digital.