A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Google Is Replacing Facebook’s Traffic to Publishers (Recode)
While Facebook has been tinkering with its algorithm to prioritize posts from friends and family over publishers, more publishers have been signing up for the Google publishing format launched in 2015 known as Accelerated Mobile Pages.
Openings and New Hires at SOCi, Foursquare, BrandMuscle (Street Fight)
Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Interbrand, Visto, and MediaCom.
New York Times Adapts Data Science Tools for Advertisers (WSJ)
Publishers are increasingly building data science tools to boost web traffic and lure subscribers. Now, the New York Times is giving those tools to marketers to help drum up new business.
Raise Report: Unacast, Attentive, Adikteev Score Fresh Funding (Street Fight)
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for 8th Wall, Front, Asana, and Lumi.
Why Your Grocery Store Wants to Be Like a Startup (Boston Globe)
Amazon’s recent acquisition of Whole Foods Market was an abrupt wake-up call, setting off a scramble for supermarkets to adopt new technology to compete for customers who’ve become accustomed to getting exactly what they want, delivered quickly to their doorsteps.
Branch Snags Facebook Mobile Measurement Badge, Releases Attribution Tech (AdExchanger)
Branch is the first MMP added to Facebook’s marketing partner program since around 2013.
SMB Index: Local Stocks See Modest Gains in January (Street Fight)
The SCP SMB Index started off 2018 with a modest gain of 2%, outpaced by other major indices. Square led the month’s gainers, up 35.3% in the month of January after dropping 11.6% in the previous month. LendingClub led the list of losers, down 11.4% during the month.
Why Scannable Shelf Tags Could Improve the Retail Experience (AdWeek)
Scannable shelf tags could be the answer to beacons’ problems, providing brands the in-store interactions with customers they desire while leaving it up to the consumer to choose when she hears from brands.
Snap CEO Says the Much-Lamented Redesign Is Hear to Stay (TechCrunch)
Despite a lot of backlash over a big redesign for the Snapchat app — which to be sure is a very big deal for a product-centric company like Snap — Snap CEO Evan Spiegel vigorously defended the redesign and basically said people need to get used to it.
LBMA Podcast: GroundTruth, SOCi, Uber, Walmart (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: Walmart acquires Spatialand, Indola, Quebec City Magic Festival, and Coke.