Raise Report: Unacast, Attentive, Adikteev Score Fresh Funding
Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech.
Wednesday, Jan 24: Front Locks Down $66 Million to Power Commercial Communications
Sequoia and Schreier led the Series B round, Forbes reported. Front’s technological solution for sorting through reams of business-related emails has earned the company over 2,500 enterprise clients over the past few years. The funding will help Front develop its product.
Tuesday, Jan 30: Asana Raises $75 Million to Help Businesses Work Smarter
Generation Investment Management led the Series D round, Business Insider reported. Asana is an interface through which staff members can communicate so as to avoid the heap of emails that plagues the existence of most office workers. Asana will put the funds toward growing its staff around the world.
Tuesday, Feb 6: 8th Wall Rakes In $8 Million to Fuel the AR Revolution
Norwest Venture Partners led the Series A round, TechCrunch reported. 8th Wall is a platform that developers can use to jumpstart their efforts to build augmented reality applications from the ground up. The company is looking to triple its staff over the next year or two.
Thursday, Feb 8: Attentive Scores $13 Million to Help Brands Reach Consumers
Bain Capital Ventures led the Series A round, MarTech Today reported. Attentive is a mobile messaging platform that allows brands to reach customers who are no longer so keen on downloading apps.
Tuesday, Feb 13: Unacast Secures $17.5 Million for its ‘Real World Graph’
Transatlantic VC White Star Capital led the Series B round, Business Insider reported. Unacast provides a mobile-fueled location data set that provides actionable insights capable of being funneled into marketing strategies. The money will help Unacast expand as it seeks to provide companies around the world location data to rival the kind deployed by the duopoly.
Wednesday, Feb 14: Adikteev Snaps Up $12 Million for Mobile Retargeting
Ring Capital and BNP Developpement led the Series B round, AdExchanger reported. Adikteev helps companies such as eBay and Yelp connect with customers through mobile apps, especially when those who first download the apps prove elusive. The funding will go toward R&D and staff expansion.
Wednesday, Feb 14: Lumi Picks Up $9 Million to Fuel E-Commerce
Spark Capital led the round, TechCrunch reported. Lumi provides the packaging service that helps direct-to-consumer e-commerce brands reach their customers. The company will use its fresh capital to develop its product.
Joseph Zappa is Street Fight’s news editor.
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