Street Fight Daily: How to Spark Engagement on Instagram, DNAinfo Vets Launch New Pub

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

The Guardian’s Instagram Strategy is Winning New Readers (Digiday)
Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products.

From DNAinfo’s Ashes, Three News Vets Are Launching Their Phoenix in Chicago (Street Fight)
Tom Grubisich: The site’s non-billionaire founders aim to succeed with a radically different revenue strategy from their DNAinfo alma mater — their plan for domination does not include advertising. In this Q & A, director of strategy Jen Sabella tells how she and her partners are mapping a new way to make local news work.

Ad Agencies Expect to Stand By Facebook As It Loses Younger Users (AdWeek)
Despite yet another report about users under 25 fleeing Facebook, ad agencies appear to be staying the course, regardless of whether they’ve been bullish or bearish on the world’s largest social network.

Toward a Better Definition of AI in Internet Communications (Street Fight)
Kal Baumwart: Under broad scrutiny, AI stands for “that thing we do with computer data manipulation that is somehow more complicated than layering algorithms on to data structures. But neither do we agree that the current state of AI represents actual computer or machine learning.

Snap Finally Gives Influencers Data on Their Followers’ Engagement (Recode)
Snapchat is finally giving its most popular users data about their posts and followers — data that could help them make more money from brands that want to work with them on partnership deals.

Agencies Need to Lead with Ad Tech (AdExchanger)
Barry Lowenthal: Relationships still matter a lot. Now, however, it seems that clients care more about who agencies know at the platforms and what they think of specific ad tech solutions.

Major Digital Ad Trends Show No Signs of Slowing (MediaPost)
The digital advertising industry shows few signs of slowing down, according to a paper by Brian Finnerty for MarinSoftware, presenting Industry Data and the Marin Advertising Index, representing billions of dollars of annual ad spend on the Marin platform.

Uber Could Be Profitable If It Wanted, Says CEO (TechCrunch)
Uber lost $4.5 billion last year, but CEO Dara Khosrowshahi said he’s not worried.

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