A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Trifecta of Mobile, Social, and Video Thrives While Print Declines (MediaPost)
The figures are in, and the latest Advertising Association/WARC Expenditure report reveals that digital advertising is going from strength to strength. Sadly, it’s a tale of two halves.
Out of Its Rocky Recent Past, Philly.com Seeks to Be ‘Indispensable’ (Street Fight)
Philadelphia Media Network is building its future around a reorganized and united news operation that aims to produce more engaging editorial content with fewer editors and reporters and sell the package to readers of Philly.com for $2.99 a week after 10 free views. We recently caught up with PMN Editor and VP Gabriel Escobar to discuss this strategy.
How Do We Measure Facebook’s Video Biz? It Still Hasn’t Told Us (Recode)
For all the effort Facebook makes when it comes to video, there’s one key thing missing: Metrics that might help us understand if its video efforts are working. WSJ: Facebook earnings: what to watch for
For Third Oldest American Retailer, More Data and Business Hasn’t Meant More Advertising (AdExchanger)
Kiehl’s high-end prices give less reason for broad reach advertising, but the brand’s relative non-reliance on paid media still “is an important differentiating factor” in terms of preserving profit margin and a more intimate, word-of-mouth appeal to the brand.
Rival Employers Dread Possible Arrival of Amazon HQ2 In Their Town (WSJ)
Amazon.com Inc. plans to hire thousands of people in the area it picks as a second home from a shortlist of 20 locations. That’s worrying other companies because it could become more difficult to attract talent if the behemoth moves into their backyard.
What’s Ahead for Marketers and Influencers in 2018 (AdWeek)
Justin Kline: While the end of 2017 brought with it new technologies and opportunities for brands that incorporate this marketing tactic, we expect to see some of these developments really gain their momentum and mature in 2018.
Why Quartz Has Gone Niche with Newsletters (Digiday)
While the Quartz Daily Brief morning newsletter aims to bring the publisher’s business-focused audience around 20 important stories from around the web to set them up for the day, the afternoon Obsession newsletter gives people more time to go deep on a particular niche area.
Evergage Announces Acquisition of MyBuys to Accelerate Growth (MTA)
Evergage, the real-time personalization platform company, today announced the acquisition of the MyBuys merchandising products business from digital advertising technology company Magnetic.
As Location-Based Marketing Matures, Has It Gotten More Accurate? (GeoMarketing)
Trying to determine how accurate geo-data signals are remains a challenge for the brands, agencies, and platforms that are increasingly reliant on the promise of reaching the right consumer at the right time.