January 2018 – Street Fight

#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences

Joseph Zappa

#SFSW18: Local’s Visual Future: The Rise of AR, VR, and New Customer Experiences

“We want to please the restaurants and we want to please the users,” said Danny Gordon, CEO of Auredi, just one company at Street Fight Summit West using visual technology to enrich customer experiences. “It’s unbelievable the amount of excitement we see when we show customers dishes that look exactly like they do in person.”

#SFSW18: How Nextdoor Is Building a Business Around Neighbors

Joseph Zappa

#SFSW18: How Nextdoor Is Building a Business Around Neighbors

Nextdoor is an app exclusively devoted to the local communities that keep the lights on for small businesses.  Prakash Janakiraman, co-founder and chief architect of Nextdoor, joined Mike Boland, Street Fight’s analyst in residence, at Street Fight Summit West in Los Angeles Wednesday afternoon to discuss Nextdoor’s growth into a billion-dollar local business.

#SFSW18: Closing the Location Attribution Loop

Joseph Zappa

#SFSW18: Closing the Location Attribution Loop

Cameron Peebles, CMO of InMarket, emphasized that data should not just be used for attribution — to prove past ad placements have worked — but also to predict future consumer patterns and increase long-term marketing success. “Consumers don’t live their lives in points; they live their lives in patterns,” Peebles said. 

#SFSW18: The Local Ecosystem in Flux

Joseph Zappa

#SFSW18: The Local Ecosystem in Flux

“Small businesses are people who are gutting it out,” said Andrew Morbitzer, VP of corporate development at GoDaddy. “They’re here to do a service or provide a product. They’re not here to use software. [Our job is] removing the decision to take on another capability.”

Out of Its Rocky Recent Past, Philly.com Seeks to Be ‘Indispensable’

Tom Grubisich

Out of Its Rocky Recent Past, Philly.com Seeks to Be ‘Indispensable’

Philadelphia Media Network is building its future around a reorganized and united news operation that aims to produce more engaging editorial content with fewer editors and reporters and sell the package to readers of Philly.com for $2.99 a week after 10 free views. We recently caught up with PMN Editor and VP Gabriel Escobar to discuss this strategy.

Street Fight Daily: Mobile/Social/Video Dominate Ad Spending, Facebook’s Missing Video Metrics

Joseph Zappa

Street Fight Daily: Mobile/Social/Video Dominate Ad Spending, Facebook’s Missing Video Metrics

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Trifecta of Mobile, Social, and Video Thrives While Print Declines… How Do We Measure Facebook’s Video Biz? It Still Hasn’t Told Us… For Third Oldest American Retailer, More Data and Business Hasn’t Meant More Advertising…

Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands

David Mihm and Mike Blumenthal

Q&A: Does Google’s Latest Product Mean Death by a Thousand Cuts for Brands

Google really left businesses hanging with the Q&A release, Mike BLumenthal tells David Mihm in their biweekly column: “We had enough engineering cycles that we could “step into the breach” of what is obviously a big brand problem. Whether it is long term or not depends on what Google can parse from the questions in terms of improving results. “

Selling to Multi-Location Brands: Sizing Up the Prospects

David Card

Selling to Multi-Location Brands: Sizing Up the Prospects

Multi-location brands have been a little slower to embrace digital technologies in support of their local marketing and advertising than SMBs, but that’s changing pretty fast. The biggest of those companies still tend to be a little conservative, but they’re shifting digital spending towards local and adopting a broader variety of tactics.

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

Joseph Zappa

Street Fight Daily: Google Tests DIY Local-News App, Twitter Adds New Ad Tactic for Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Is Testing a New App That Would Let Anyone Publish Local News Stories… Twitter Now Lets Advertisers Sponsor Publishers’ Moments… Morgan Stanley Says Amazon’s Red-Hot Ad Biz Not a Threat to Duopoly…

Street Culture: A Culture of Growth at PacketZoom

April Nowicki

Street Culture: A Culture of Growth at PacketZoom

“Introducing [new employees] to the culture has been very important; it’s important that the people we hire are growth-oriented,” PacketZoom co-founder Chetan Ahuja says. “We want them to already be useful to the business, but their main goal is to grow and to grow with the company. They’re much more valuable that way.”

LBMA Podcast: Extreme Networks, Facebook, Daimler AG

Asif Khan

LBMA Podcast: Extreme Networks, Facebook, Daimler AG

This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan, Rob Woodbridge & Aubriana Lopez. On the show: What3Words, Hold app, StubHub goes AR for Super Bowl, Amazon expands DASH, Clear Channel, Reebok “Get’s Pumped”, Acuity partners with Phunware.

Choice Hotels Reimagines Room Service with Delivery.com Partnership

Stephanie Miles

Choice Hotels Reimagines Room Service with Delivery.com Partnership

A new partnership between Choice Hotels and delivery.com is being seen as a sign of changing times within the hospitality industry. Delivery.com is now providing a “room service-like experience” for hotel guests at Choice Hotels, allowing guests to have orders from local restaurants delivered directly to their hotel locations.