November, 2017 | Street Fight

Why Local News Sponsorships Are More Relevant than Ever

News & Analysis

Street Fight Daily: DNAinfo & Gothamist Shut Down, CNN Wades Into Commerce

November 3, 2017November 3, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize… CNN Dips Into Commerce with a Digital Product Guide… NYT Beats Profits Estimate as Digital Subscription Count Soars…

News & Analysis

DNAinfo and Gothamist Shuttered Suddenly by Ricketts Following Vote to Unionize

November 2, 2017November 5, 2017 by Tom Grubisich

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The delete button has hit two well-known and established local news sites. The twin closures came a week after the staff at DNAinfo New York voted to be unionized under Writers Guild of America East.

News & Analysis

GateHouse’s UpCurve Acquires Closely to Complement ThriveHive

November 2, 2017November 2, 2017 by David Hirschman

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Closely will be integrated into ThriveHive’s digital solutions, deepening UpCurve’s ability to aggregate and analyze SMB data. The buy enhances ThriveHive’s data-driven product suite by marrying its guided marketing platform with social media management software.

News & Analysis

Borrell Sizes Up What’s Behind Local Ad Media Choices

November 2, 2017November 2, 2017 by Tom Grubisich

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We know from the numbers that local advertisers are increasingly choosing social media to place their messages. But they’re also turning out to be cautious businesspeople who like to maintain a balance in their placements among multiple media, according to a new study from Borrell Associates.

News & Analysis

Street Fight Daily: Facebook Rides Mobile to Riches, Amazon Picks an Agency

November 2, 2017November 2, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Registers Soaring Ad Revenue, Buttressed by Mobile… Amazon Consolidates Billion-Dollar Media-Buying Business with IPG Mediabrands… For First Time, More Holiday Shoppers Will Use Mobile Than Desktop…

News & Analysis

Web.com Acquires Acquisio, Adding to Its Suite of Small Business Products

November 1, 2017 by Peter Krasilovsky

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Web.com announced today that it is acquiring the assets of Montreal-based Acquisio and adding them to its growing stable of small business digital products. Acquisio brings to the table a data science tools platform that increasingly focuses on artificial intelligence and automation.

News & Analysis

Using Mobile Location Data to Target World Series Fans

November 1, 2017November 1, 2017 by Stephanie Miles

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Major advertisers paid upwards of $500,000 for each 30-second TV spot during the World Series this year, but using real-time mobile location data, savvy brand marketers could have reached targeted groups of consumers for much less.

News & Analysis

Location Analytics Tracks Human Movement Before Hurricane Irma

November 1, 2017October 31, 2017 by Stephanie Miles

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In the wake of an unusually active Atlantic hurricane season, Placed looked at offline consumer behaviors in the days leading up to Hurricane Irma, which slammed into Florida in September. The results paint a picture of predictability around unpredictable situations.

News & Analysis

Street Fight Daily: Microsoft Releases Tool for SMBs, Google’s Local Services Feature Rebrands

November 1, 2017November 1, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Microsoft 365 for SMBs Is Now Available… Google’s Contractor Marketplace Expands, Rebrands to ‘Local Services’ in Search… Loyalty Economics: More than the Value Customers Bring to Brands…