A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
More Facebook and Instagram Users Discussed Last Weekend’s Shopping than Super Bowl (AdWeek)
On Facebook, 90 million people generated 226 million interactions about Black Friday, Small Business Saturday and Cyber Monday, while 52 million people on Instagram generated 143 million interactions about the three shopping days.
Foot Traffic Analysis Shows Height of Black Friday Retail Bump (Street Fight)
The 2017 holiday shopping season is off to a healthy start, with consumer spending on Black Friday reaching a record $5 billion. Data from ShopperTrak shows that traffic at brick-and-mortar stores decreased less than 1% from Black Friday last year, which is actually good news compared to what some analysts had been fearing.
Snapchat Simplifies Design to Spur Use (WSJ)
Snapchat on Wednesday introduced an overhaul of its app to make it simpler to use, a concession that its complicated design was holding the company back amid intense competition.
Moe’s Seeks Personalization and Efficiency by Implementing Drive-Thru Kiosks (Street Fight)
Street Fight recently checked in with Darryl Nagao, franchise partner running thirty-three Moe’s locations, to find out how this restaurant chain is leveraging digital technologies to deliver the culinary variety of a fast-casual along with the efficiency of a QSR.
Benchmark and Menlo Commit to Sell Shares of Uber to SoftBank (Recode)
Two of Uber’s largest shareholders agreed on Tuesday to sell some of their shares in the world’s most valuable startup to SoftBank in an early sign of momentum for a massive private stock sale. NYT: Judge delays trade-secrets trial between Uber and Waymo
eBay: Header Bidding Will Bring Transparency to Programmatic (eMarketer)
Publishers and brands have high hopes for header bidding. By opening up media buying to all potential buyers instead of a preferred few, it democratizes programmatic advertising and adds transparency to the space.
How L’Oréal’s Digital Transformation Goes Deeper than the Skin (AdExchanger)
L’Oreal doesn’t like the word “programmatic.” “We prefer ‘precision marketing,’” said Lubomira Rochet, L’Oreal’s chief digital officer.
Publishers Gain Google AMP Paywall, Subscription Model (MediaPost)
On Tuesday, LaterPay announced it has created a way to integrate with third-party services, allowing publishers to include a paywall and subscription model, as well as a pay gate.
Former Top Editors Worried About Time’s Future (Poynter)
In light of Time Inc.’s $3 billion sale, there is surely no American more anxious about the prospects facing the company’s most iconic publication than Donald Trump. And, fortunately, probably nobody as penetrating on its state and future than Rick Stengel.
LBMA Podcast: Warby Parker, Marriott & Samsung, McDonald’s (Street Fight)
This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Rob Woodbridge. On the show: Hotstepper app, Lunera, Visa at the Olympics, Blippar’s AR City app. Special guest: Kent Weber from Leo Burnett.