Street Fight Daily: Lord & Taylor Sells Online With Walmart, Retailers Embrace Smaller Stores

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Lord & Taylor Agrees to Start Selling on Walmart.com (Recode)
Walmart and Lord & Taylor announced a deal on Monday that will see the country’s oldest high-end department store begin to sell goods through Walmart.com.

Survey: Retail Associates Seek Mobile Tech to Defend Against E-Commerce (Street Fight)
According to the results of a new survey out this morning, nearly half of store associates say consumers are sometimes more knowledgeable about products than they are, but assistive mobile devices are helping these associates prevent customers from leaving their stores empty-handed and making their purchases online.

­­Retailers Embrace Small-Format Stores in Age of E-Commerce (MediaPost)
Demographic shifts paired with online shopping behavior and shifting consumer demands are forcing leading retailers to think small. In the past six months, leading retailers have taken public and deliberate steps to focus on online shopping and smaller brick-and-mortar stores.

With Yext Integration, ShopKeep Looks Beyond Payment Processing (Street Fight)
More than 24,000 small businesses using an iPad-based point-of-sale system from ShopKeep now have access to online presence management tools from Yext, thanks to a new partnership between the two firms. The partnership raises the stakes in ShopKeep’s push to control a greater share of the SMB market.

Sponsored Content: Leveraging Connected Channels in Local Presence Management (Street Fight)
Social media marketing is not a silo. Neither is website management, pay-per-click advertising, or search engine optimization — particularly when it comes to the practice of local presence management. By integrating website data with social campaign results, marketers suddenly have access to information such as who their biggest fans are and where they live.

Marketing Budgets Ebb as Brands Demand Results (AdExchanger)
After years of consistent growth, companies have flat-lined or decreased their investments in marketing.

An Elegy for DNAinfo, Local Media’s First Responders (LongReads)
Danielle Tcholakian: We were watchdogs, and we took that responsibility seriously. We sat through hours and hours of meetings, showed up when no one else did — not just at community board meetings, but city agencies and small entities you might not know are legally bound to hold public meetings.

LinkedIn Beefed Up Its Lead Gen Forms Offerings (AdWeek)
LinkedIn Lead Gen Forms eliminate one of the major obstacles to conversions—relying on users to fill out contact forms, which is even more difficult on mobile devices—by auto-populating an in-application form.

Facebook’s Charm Offensive for AR Advertisers Gains Speed (Digiday)
Facebook is trying to drum up early support among advertisers for its push into augmented reality.

Lyft to Begin Operations in Toronto, First Market Outside U.S. (NYT)
The ride-hailing company Lyft, a major rival to Uber in the United States, is moving to gain ground internationally.

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