Mobile social marketing platform MomentFeed announced a new product and partner integration program this morning at the company’s client summit in Santa Monica, California. The new MomentFeed Connect product will enable multi-location brands to integrate the MomentFeed platform with hundreds of CRM, help desk, marketing dashboards, and vertical-specific systems through a set of two-way API connectors.
MomentFeed CEO Robert Blatt says the new product and customer program is designed to improve the mobile consumer experience and provide brands with additional ways to drive in-store traffic.
Aimed at retailers, restaurant chains, banks and other multi-location consumer services businesses, MomentFeed Connect will be a part of the company’s Mobile Customer Experience Management Platform. In addition to leveraging data from other systems in real-time to populate social media profiles, mobile ads, and website landing pages, the product will allow MomentFeed clients to aggregate reviews and direct customer inquiries from Facebook, Google, Yelp, and other review platforms.
Brands will also be able to collect more insights on customers by rolling metrics from disparate systems together into comprehensive reports and dashboards. Using those dashboards, companies will be able to compare ratings peaks to staff schedules or track revenue changes as marketing campaigns run over time.
Blatt says he’s especially excited for brands to have the ability to incorporate consumer transaction data at the location level, which will make it possible to link advertising and increased search visibility to actual spend.
“All multi-location brands are looking for better mechanisms of attribution and the ability to see the return on their marketing investments,” he says.
The company is hoping that MomentFeed Connect will help brands created more “differentiated mobile customer experiences,” which as Blatt explains it, means that businesses will be able to bring information like a manager’s name, product mix, and location-specific menu items from existing enterprise systems into the mobile experience.
Taking this a step further, it’s realistic to think that a restaurant might be able to determine which manager or wait staff is generating the most revenue or the best online reviews for the company.
“From a personalization perspective, consumer behavior and identity being tracked by our clients’ other enterprise systems can guide the engagement that happens through the MomentFeed Platform,” he says.
Rather than detracting from the hundreds other platforms that multi-location brands use on a daily basis, or hoping to take the place of those vendors, Blatt sees MomentFeed Connect as the product that will ultimately bring those data silos together and make sense out of all the data that’s being thrown around.
“The direction of our company is always guided by the aspiration to be the best partner our clients have,” he says. “Harnessing the power of their existing applications through MomentFeed and utilizing MomentFeed data gain more value from other applications will help our clients drive the success of their business.”
Stephanie Miles is a senior editor at Street Fight.