Street Fight Daily: UberEats Generates Tremendous Growth, How AI Challenges Brands

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

One Surprise Standout for Uber: Food Delivery (NYT)
UberEats stands out even from the rest of the company’s fast-growing business. The delivery service, available in more than 120 markets globally, sometimes eclipses Uber’s main ride-hailing business in markets like Tokyo; Taipei, Taiwan; and Seoul.

5 Ways Brands Can Use POS Data for Targeted Customer Marketing (Street Fight)
Connected point-of-sale systems are playing a central role for brands looking to develop more targeted marketing strategies. Here are five examples of ways that brands are strategically using their POS systems for targeted customer marketing right now.

AI-Fueled Purchases Will Pose Challenges for Brands, Says Huge CEO (Business Insider)
“As machines start to take more decisions for people it makes it harder for marketers to figure out how to enter into that equation and how to influence consumer behavior,” said Aaron Shapiro, CEO of marketing firm Huge. “It’s very disruptive for many companies.”

LiveRamp Advances Data Identity Resolution in a Safe Place (Street Fight)
The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.

How Instagram Generates Commercial Value Out of Creative (AdExchanger)
Facebook’s audience data may be gold to digital advertisers, but it’s the Facebook Creative Shop that ensures campaigns are memorable in the news feed and on platforms like Instagram and Messenger.

Six Experts Chime in on Where Location-Based Advertising Is Headed (AdWeek)
To dissect the ins and outs of what’s working, what needs fixing, and where location marketing is headed, Adweek assembled a panel of six marketers from brands and agencies to hash out the issues.

Microsoft Aims to Make Business AI Faster, Cheaper, Simpler (WSJ)
Microsoft plans Monday to unveil its first product in a new line of software aimed at taking on IBM and others in the growing market to apply artificial intelligence to everyday business needs.

‘You Have to Take the Longer Approach’: Group Nine CEO on Video Marketing (Digiday)
About a year ago, Thrillist founder and CEO Ben Lerer took the helm of Group Nine Media. He spoke to Digiday about Group Nine’s long-form video aspirations and its plans to grow branded content and commerce.

Why Enterprise Firms Struggle with Email (MediaPost)
Enterprise companies have a harder time doing email than smaller businesses, partly because they can’t move their data to a marketing cloud vendor. That’s the view of Roger Barnette, CEO of MessageGears, a company that offers a hybrid database-cloud solution.

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