A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Brands Can Now Tap Pinterest’s Pin Collective Via a Self-Serve Customer Platform (AdWeek)
Pinterest formed Pin Collective last October as a way to give brands access to the social network’s best content creators—publishers, production shops and individuals—to work directly with them on their campaigns.
How Showroom Concept Stores Are Changing the Retail Industry (Street Fight)
A number of major retailers and startups have been pioneering a local showrooming strategy, divorcing the purchasing of products from the distribution, and focusing more on experiences than in-person sales. Here are six examples of retailers that have been able to navigate this merchandise-free (or light) approach to local retail.
‘An Industrial Complex’: Uber Sues Fetch, But It Won’t Change Anything (Digiday)
Shareen Pathak: Unfortunately — or fortunately, depending on where you sit — agencies won’t be so quick to get killed off. After all, a $48 billion business is hard to kill. And as everyone from Publicis Groupe’s Rishad Tobaccowala to Pivotal analyst Brian Wieser has said, agencies are like cockroaches — they end up surviving. Recode: Uber is fighting Alphabet’s request to delay trial
Sophistication, Efficiency, Control: Unlocking the Future of Programmatic Direct for App Publishers and Advertisers (Street Fight)
Kevin Arrix: As it splits the difference between real-time bidding and totally manual ad-buy systems, programmatic direct allows publishers and advertisers to create specific agreements around how the process will work. It guarantees protected inventory and premium placements without requiring much in the way of hands-on operation.
Study Identifies Technological Imperatives for Top-Performing Brands (MediaPost)
Today’s consumers expect strong mobile sites, flexible fulfillment options, and a variety of channels through which to research and make purchases. Brands must deliver and support if they want to stay competitive in today’s retail environment.
Facebook Disables Employer Targeting, and B2B Marketers Must Adapt (AdExchanger)
Facebook’s decision to disable segments around self-reported user information, including employers, won’t significantly change the amount of spend the platform gets from B2B marketers, according to numerous agency sources.
Small Businesses Crowd Facebook, Twitter for Marketing (eMarketer)
Small-business owners are often constrained by limits on resources. But new research from business and marketing services provider G2 Crowd found that despite potential financial restrictions, marketing remains a priority for these decision-makers.
Walmart Will Allow Customers Using EBT to Order Groceries Online (TechCrunch)
This summer, Amazon debuted a new program that made it easier for those on government assistance programs to join Prime at a reduced cost. Today, rival Walmart is announcing a change that will benefit that same demographic of low-income shoppers.
HubSpot Acquires Motion.ai to Launch Marketing Bot Platform (VentureBeat)
Marketing and sales company HubSpot today announced it has acquired bot creation platform Motion.ai. Terms of the deal were not disclosed. The acquisition will bring bots to HubSpot’s more than 34,000 customers for the first time.