September 2017 – Street Fight

Street Fight Daily: Instagram Fuels Communication with Brands, Mobile’s Domination of Search

Joseph Zappa

Street Fight Daily: Instagram Fuels Communication with Brands, Mobile’s Domination of Search

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Instagram Users Voluntarily Connect with a Brand on the Platform… Mobile to Account for 80% of Search Budgets by 2021… Google is Building a Competitor to Amazon’s Echo Sho…

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tom Grubisich

Can the New Scroll Subscription Service Help Embattled Local Publishers?

Tony Haile, until recently the longtime CEO of the highly regarded online-analytics site Chartbeat, is planning to launch a new subscription site that doesn’t try to convert readers from free to paid. He calls it Scroll, and it has $3 million in seed money from formidable publishers including the New York Times, News Corp and Axel Springer.

Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace

Joseph Zappa

Street Fight Daily: Alexa Everywhere Becomes Reality, Salesforce Launches Data Marketplace

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Wants You to Wake Up with Alexa, and That’s Just the Start… Salesforce Launches Data Studio, a Marketplace for Data… Over Half of Paid Programmatic Impressions Probably Aren’t Viewed by an Actual Person…

Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’

David Hirschman

Brad Feld: Startup Founders Should Focus on Defining ‘Cultural Norms’

The Foundry Group and TechStars co-founder has seen his share of startups. He is co-author of the book “Startup Opportunities: Know When to Quit Your Day Job,” which had its second edition released last month. Street Fight caught up with Feld recently to talk about some of the trickier issues in starting a company.

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

Joseph Zappa

Street Fight Daily: Facebook Wants Brands on Messenger, Adobe Courts Retailers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Adding More Advertising Objectives for Brands Using Messenger… Adobe Wants to Make Every Online Retailer More Analytical… Publishers Want More Data, Monetization Options from Facebook, Google, and Apple…

Understanding How Google Measures Store Visits

Damian Rollison

Understanding How Google Measures Store Visits

Even though ecommerce is growing and brick-and-mortar retail is arguably in the midst of a slow decline, 90% of consumer dollars are still spent in physical stores, and the intent of Google’s store visits data is to help demonstrate the efficacy of multiple online touchpoints that might drive consumers into a store.

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

Joseph Zappa

Street Fight Daily: Walmart Tests Grocery Delivery, YouTube Rolls Out Marketing Tool

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Walmart Partners with Deliv to Test Grocery Delivery Direct to Fridge… YouTube Uses Data to Create Thousands of Ads from Assets in One Video Campaign… Why Brands Continue to Invest in Digital Advertising Despite Industry Roadblocks…

LiveRamp Advances Data Identity Resolution in a Safe Place

April Nowicki

LiveRamp Advances Data Identity Resolution in a Safe Place

The company’s data store is only two years old, but it hosts more than 100,000 segments with content from 120 data providers. The term “identity resolution” refers to how LiveRamp matches user data points such as ages, genders, locations, incomes, marital statuses, and other information to get a detailed consumer picture.