A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
How Instagram and Snapchat Are Benefiting from Facebook’s Loss of Young Users (AdWeek)
Snapchat will overtake Facebook and Instagram in the 12-17 and 18-24 age groups for the first time, according to eMarketer, with its share of U.S. social network users surging to 40.8 percent.
Case Study: Jack in the Box Explores Autonomous Delivery Robots (Street Fight)
While the company is keeping a tight lid on which other technology platforms it’s testing out currently, Alter says consumers can expect that its new robot delivery fleet is just a part of its experimentation with hyperlocal tech.
Why Tech Giants Are Spending Big on TV Ads (MediaPost)
While most of the ad industry has been focusing on digital ad platforms, online businesses themselves, including Amazon, Netflix, Google and Facebook, are among the biggest TV advertising spenders among all brands. How’d that happen?
The Key to Multi-Channel Success: Understanding the Search and Social Mindset (Street Fight)
Eric Pumphrey: People behave differently depending on where they are in the digital space. Even the same individual will exhibit drastically different behavior depending on when and where they are online. Understanding the different mindsets of your audience on these channels will help you align them more effectively.
Google as the New Home Page — A Tactical Guide (Get Five Stars)
Mike Blumenthal: Increasingly, consumers are getting in touch with your business directly from the Google search results and not clicking any of the links and local resources. A recent study by MOZ on Google searches revealed that 34% of searches result in no click at all.
Macy’s Hires eBay Executive Amid Management Shakeup (WSJ)
Macy’s Inc. poached a senior eBay Inc. executive and streamlined its top management in an effort to speed up decision-making at the struggling department-store chain.
Tronc Purges Senior Leadership at the LA Times (Poynter)
Several top editors at the Los Angeles Times were terminated Monday as the paper’s corporate parent moved to install new leadership.
Behind Chipotle’s In-App Ordering Strategy (Digiday)
In the fall, Chipotle will introduce a redesigned app for iOS and Android that aims to cut the time it takes for customers’ orders to be ready for pickup.
Amid Sliding Stock Price and Amazon Challenge, Blue Apron Now Faces Lawsuits (VentureBeat)
Blue Apron’s post-IPO woes continue. The meal-kit delivery company has been hit with multiple shareholder lawsuits this month, all alleging it made misleading statements in its IPO prospectus.