LBMA Podcast: Patron + Foursquare, Snap’s Map, Verve Acquires Matchinguu

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: FlyBuy app, Nomadic VR, IKEA teams with Apple. And Special Guest: Rob Woodbridge.

Street Fight Daily: Instagram Steals Snap’s Business, Google Wades Further into Local

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Publishers Are Switching Affections from Snapchat to Instagram… Google Expands Reserve with Google, Adding Salon and Spa Bookings… Moz Founder Rand Fishkin to Step Away from Day-to-Day Operations, Will Remain Chairman…

Accidental Ad-Blocking: The Brand-Safety Snag that Advertisers Can Fix

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When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.

Ex-Patcher Uses ‘Local Language’ to Succeed in Crowded Suburban Market

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Mike Dinan founded NewCanaanite.com in suburban Connecticut in 2014 after his job as regional editor at Patch disappeared. In this interview, Dinan tells how, despite a crowded local media market, he’s made New Canaanite succeed as a community force and independent business.

Street Fight Daily: Brands Navigate Snapchat, Amazon Tightens Grip on the Smart-Home Future

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… How Brands Get Around Low Discoverability on Snapchat… This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product… Uber Offers a Thankless Job, and The Applications Roll In…

Cutting Through the Crowds at Festivals: How Brands Can Reach Summer Groupies

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When fans use their mobile phones to travel to or around a festival, or when contacting their friends on-site, they’re giving brands valuable information about where they are and what they like. And if advertisers know how to capitalize on this data, they’ll be able to identify and reach their ideal audiences.

Structuring a Team and Creating Transparency in the Midst of Company Chaos

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Neil Sweeney has lots of opinions about how to run a company, especially a newer, smaller one. The founder and CEO of beacon network company Freckle IoT, says that it’s about putting the right people in the right places.

Street Fight Daily: Uber Grows Despite Scandals, Facebook Expands Messenger Ads

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Sees Financial Growth and Possible Waymo Settlement… Facebook Globally Tests Injecting Display Ads into Messenger Inboxes… Ikea’s Back-to-School Campaign Uses Influencers on Snapchat to Target Millenials…

Survey of Brand Retailers Highlights Accelerated Adoption of AI-Powered Marketing

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A new survey sheds light on how major brands are investing in artificial intelligence and what decision-makers in the retail and e-commerce industries should be doing to better harness the technology.

How Amazon Prime Day Can Give Other Retail Brands a Boost

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Prime Day brings noticeable increases in shopping, he says, but not at Black Friday levels. There is, however, a spillover effect on Prime Day, Criteo CEO Jaysen Gillespie says, and smaller retailers can benefit from the foot traffic drawn to anchor stores at shopping centers.

Street Fight Daily: Facebook Boosts Brands’ Targeting Power, Microsoft Launches SMB Marketing Tools

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Is Testing Custom Audiences Based on Engagement with Instagram Business Profiles… Microsoft Launches New Email Marketing and Invoicing Tools for Small Businesses… Uber Might Have to Radically Alter How It Pays Workers Following a UK Government Report…

PlaceIQ Brings Its Location Data to IRI’s Platform for CPG Brands

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Building on an ongoing relationship, PlaceIQ and market research company IRI have announced a new partnership that brings insights on location and shoppers’ behavior to the consumer packaged goods sector.

Snapchat Expands Its Foray Into Local with Snap Map

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Pinterest and Snapchat both are turning digital space into a closer analogue to physical space, where we look for visual cues to understand the world. In different ways, both apps are collapsing the distance between virtual and real.

Street Fight Daily: Alexa Favors Prime Products, Newspapers Unite to Challenge Duopoly

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Is More Likely to Recommend Prime Products, New Research Indicates… News Outlets to Seek Bargaining Rights Against Google and Facebook… Waymo Drops Most Patent Claims in Uber Self-Driving Car Lawsuit…

Comparing Enterprise and SMB Attitudes on Local Tech

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In recent Street Fight surveys, both brands and local merchants reported that they are increasing the digital portion of their marketing spending. Over half (57%) of local merchants surveyed said that was the case, and 40% of the enterprise local marketers agreed.

Street Culture: A Look at the Culture of a Team Within a Team at conichiwa

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A spinoff company from a larger mothership might already have culture built in. At Conichiwa, a Berlin-based proximity agency and beacon company, that’s not quite what is happening.

Street Fight Daily: Uber Launches In-App Tipping, Study Finds Email Still Best for ROI

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Launches In-App Tipping Feature in Over 100 Cities… Email Still the King of ROI, Says DMA… You Can Now Reply to Instagram Stories with Photo and Video…

Freckle IoT Inks Global Partnership with Cisco

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Freckle IoT has announced a global partnership with Cisco, allowing the in-store attribution vendor to leverage Cisco’s Meraki access points and more efficiently tie brand advertising campaigns to offline visits on a global scale. As part of the new partnership, Freckle will be a member of Cisco’s Solution Partner Program.

LMA’s Innovation Sleuth Finds ‘Compelling’ Breakthroughs in News Industry

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“It’s easy to laser in on the splashy headlines about M&A activity and innovation reports, but quietly, there’s a palpable spirit of innovation at work in local media across newspapers, broadcasters, and pure plays,” says the LMA’s Jed Williams.

Street Fight Daily: Snap Throws Publishers and Brands a Bone, Lyft Exceeds 1M Rides Per Day

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat Adds Linking Feature, a Boost for Publishers and Brands… Lyft is Doing Over 1 Million Rides Per Day.. Apple News May Let Publishers Sell Ads Their Own Way…