July, 2017 | Street Fight

News & Analysis

Street Fight Daily: Uber Goes Deep on Advertising, Marketers Set Sights on Echo Show

July 24, 2017July 24, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber Is Upping Its Ad Spend and Doubling Down on Data… Marketers Find a New Video Platform: Amazon Echo Show… Google Struggles to Push Its Newsfeed t0 Android Devices…

Case Studies

Case Study: Mattress Brand Targets Ads to Warm-Weather Locations

July 21, 2017July 20, 2017 by Stephanie Miles

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When temperatures rise, people get uncomfortable in their beds. This universal problem is something that the advertising team at the direct-to-consumer mattress brand Purple decided it could capitalize on to drive sales with a location-targeted ad campaign launched last year.

News & Analysis

Why 2017 Investments Will Take Local Companies Farther With Less

July 21, 2017July 20, 2017 by April Nowicki

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Upserve CEO Angus Davis says that seed funding is the most available right now. And because the overall economy is doing fairly well, wealthy people are increasingly doing angel investments where they previously were not.

News & Analysis

LBMA Podcast: Admobilize + Smartlink, JCDecaux and Vivo, PlaceIQ & Shinola,

July 21, 2017July 21, 2017 by Asif Khan

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This Week in Location Based Marketing is a weekly video podcast from the Location Based Marketing Association with Asif Khan and Aubriana Lopez. On the show: Leantegra, Coke + Albertsons, Nielsen Catalina, Facebook, Glympse + Microsoft Dynamics.

News & Analysis

Street Fight Daily: WaPo Partners with Nextdoor to Cover Local, Restaurants Build Around Instagram

July 21, 2017July 21, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… The Washington Post Partners with Nextdoor to Boost Local News Coverage… Restaurateurs Are Designing Their Establishments with Instagram in Mind… Brands Eye New Ways to Foster Innovation with Agencies..

News & Analysis

Survey Offers a Glimpse Into How Brand Retailers Are Preparing for the Holiday Season

July 20, 2017July 19, 2017 by Stephanie Miles

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According to the survey from Campaigner, 42% of retailers are prioritizing social media integration as a marketing method for the holidays this year. Of the most popular social media platforms, retailers expect to invest most heavily in Facebook, followed by Instagram, Twitter, and Google+.

News & Analysis

TripAdvisor Study Shows Room for Growth in Restaurant Marketing

July 20, 2017July 19, 2017 by Stephanie Miles

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According to the new survey, more than eight in 10 restaurateurs in the United States believe they should be doing more to promote their businesses, but only 17% say they’ve hired a dedicated employee to handle marketing tasks and just 1% use an outside marketing consultant.

News & Analysis

Street Fight Daily: Facebook Aims to Placate Publishers, AdTech Consolidation Continues

July 20, 2017July 20, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Launches News Analytics Tool in Partnership with Nielsen… Sizmek Buys Rocket Fuel, Once Worth Roughly $1 Billion, for $145 Million… How the Right Media Partnerships Can Help Brands Build Trust…

Commentary

Facebook’s Self-Serve Ad Creative Can’t Be SMBs’ Only Choice

July 19, 2017July 18, 2017 by Lynn Tornabene

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By removing some of the barriers to ad spend for small businesses, Facebook is trying to become a one-stop shop for their ad dollars. SMBs are likely aware of the problem, but they shouldn’t be willing to rely on Facebook exclusively for their marketing and advertising needs.

Case Studies

Case Study: Ski Resort Uses Triggered Campaigns to Convert Passholders

July 19, 2017July 18, 2017 by Stephanie Miles

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At Mission Ridge Ski Area in Wenatchee, Washington, director of marketing Tony Hickok is in the midst of launching and scaling a learn-to-ski program called Freedom Pass, and he’s using an automated marketing platform to target the right skiers and snowboarders at the right time.

News & Analysis

Street Fight Daily: GroundTruth CEO Out, Marketers Struggle With Location Data

July 19, 2017July 19, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… GroundTruth CEO Resigns Amid Investigation One Month After xAd Rebranding… Marketers Face Challenges in Working with Location Data… Google Redesigns News Feed to Personalize Search in Mobile App…

Commentary

Podcasting Won’t Replace Local Radio Soon

July 18, 2017July 14, 2017 by David Card

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As a local advertising medium, podcasting shows promise, but it has a very long way to go. The medium is fresh and growing, and ad inventory is far less cluttered than radio, although a little pricey at $18 to $25 CPM.

News & Analysis

Snap Debuts Self-Serve Platform for Brand Ad Campaigns

July 18, 2017July 18, 2017 by Joao-Pierre Ruth

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Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.

News & Analysis

Street Fight Daily: Amazon Enters Meal-Kit Biz, How Facebook Shares Campaign Data

July 18, 2017July 18, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Begins Selling Meal Kits… Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’… Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs…

News & Analysis Street Bytes (column)

Google’s Product Bid for DIY Wallet Share

July 17, 2017June 11, 2019 by David Mihm and Mike Blumenthal

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“Google has been on a tear this past month in the DIY realm,” notes Mike Blumenthal in his bi-monthly conversation with David Mihm. “Three major product rollouts in a 30-day span; Websites, Posts and now SMS messaging. And Google only needs uptake on one of them to get a chance to sell Adwords Express.”

Commentary

Three Lessons from the Dex Media/YP Merger

July 17, 2017July 28, 2017 by Manpreet Singh

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For Dex Media and YP to become DexYP, they had to teach one another three lessons that every business in the local space should know: the primacy of distribution, the fallacy of stagnation, and the inevitability of market consolidation.

News & Analysis

Street Fight Daily: Snap’s Location Partnerships Yield Fruit, Paid Search Outperforms Social

July 17, 2017July 17, 2017 by Joseph Zappa

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Snapchat’s Foursquare and Factual Partnerships Double Geofilter Usage… Paid Search Advertising Still Outranks Social in Performance… Amazon Might Launch Its Own Messaging App That Would Allow Users to Order Food…

News & Analysis

Job Changes at DexYP, Pinterest, Cuebiq, and Vendasta

July 14, 2017July 14, 2017 by Geoff Michener

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Every two weeks, Geoff Michener covers some of the latest openings and new hires in this dynamic industry. This week’s edition includes moves and new openings at Mono Solutions, Groupon and HomeStars .

News & Analysis

Amazon’s Prime Day Brought Buyers to Other Brand Retailers As Well

July 14, 2017July 14, 2017 by Joao-Pierre Ruth

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In the afterglow of the annual shopping event, Amazon announced that Prime Day “grew by more than 60 percent compared to the same 30 hours last year.” But rival retailers also seized the opportunity to market competing offers and discounts during the event to consumers.

News & Analysis

Raise Report: New Funding for Upserve, Brandless, OnboardIQ

July 14, 2017July 14, 2017 by Joseph Zappa

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Every two weeks, we round up some of the biggest fundraises taking place in hyperlocal marketing, commerce, and tech. This week’s edition includes funding for Josh.ai, Datatron, Sendence, and ZeroFox.