A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Amazon Begins Selling Meal Kits (Business Insider)
Amazon’s new meal kits are already being sold to select customers on Amazon’s US website. They’re available through Amazon’s grocery service, Amazon Fresh, which can only be used by Amazon customers that have signed up to Amazon Prime. TechCrunch: Blue Apron’s shares crash as Amazon threat grows.
Snap Debuts Self-Serve Platform for Brand Ad Campaigns (Street Fight)
Brands now can take graphics assets they use elsewhere and put them into a template to create new ads. Instead of developing content just to appear on Snap, the new tools let marketers leverage video and images they have at hand.
Facebook Shares More Audience Data Via Carefully Controlled ‘Clean Rooms’ (AdExchanger)
Ask Facebook for access to its data and the official answer is going to be, “Nope.” But under certain circumstances, a limited number of advertisers and agencies are tapping into impression-level Facebook campaign delivery data, AdExchanger has learned.
Podcasting Won’t Replace Local Radio Soon (Street Fight)
David Card: As a local advertising medium, podcasting shows promise, but it has a very long way to go. The medium is fresh and growing, and ad inventory is far less cluttered than radio, although a little pricey at $18 to $25 CPM.
Google Publicly Launches Hire, a Job Applicant Management Tool for SMBs (The Verge)
Google on Tuesday released a new tool to help small- to mid-sized businesses recruit talent. Aptly called Hire, the service builds on G Suite and lets employers track candidates’ contact information, resume, calendar invites, and allow business partners to share feedback within the candidate’s profile.
Ad Spending on Mobile Video Will Reach $18 Billion Next Year, Surpassing Desktop (Recode)
People around the world will watch 25 percent more video on phones and tablets next year, while video consumption on non-mobile devices like laptops and computers is expected to decline for the first time, according to new forecasts from media measurement company Zenith. AdWeek: Longer Video Drives Higher Engagement
Publishers Forge Ahead with VR, Even if Users and Advertisers Lag Behind (Digiday)
VR is still test-and-learn territory for most publishers. It’s a great way for publishers to inspire their newsrooms; capture the attention of jaded audiences in their crowded news feeds; and show advertisers just how innovative publishers can still be.
Smaato Partners with AdSquare to Harness Global Mobile Audience Data (MediaPost)
Along with the news, Smaato also announced a revamp of SDX, with hundreds of newly updated audience segments to choose from, and new functionalities — “Open Deals” and “Open Auctions” — that give marketers additional control over targeting and deal type.