A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
How Brands Get Around Low Discoverability on Snapchat (Digiday)
Brands are working to circumvent the issues they have with being found on Snapchat, on which, unlike on other platforms like Instagram, Facebook, or Twitter, a user needs an exact username to search for a brand.
Accidental Ad-Blocking: The Brand-Safety Snag Advertisers Can Fix (Street Fight)
Tyler Johnson: When it comes to ads that brands want to publish on the web as well as in-app, there’s a brand-safety technology snag that many advertisers don’t know about — and it’s costing them in-app impressions. Think of it as accidental ad-blocking.
This Year’s Prime Day Echo Sales Could Mark a Tipping Point for Amazon’s Product (Recode)
With Amazon announcing on Wednesday that it sold 7x the number of Echos this Prime Day as last, we may end up looking back at this year’s Amazon-created shopping holiday as the moment that Echo put its competition in the rear-view for the foreseeable future. The Information: Amazon may open up Alexa data for developers.
Uber Offers a Thankless Job, and The Applications Roll In (NYT)
Wanted: a seasoned executive to take the top position at a troubled technology start-up. Must be willing to fix a broken culture, deal with an aggressive predecessor, battle a risky lawsuit, and prepare the company for an initial public offering. Self-starters preferred. WSJ: Uber merges Russian arm with Yandex, local rival.
Pinterest Poaches Two Longtime Google Execs to Develop New Ad Formats and Targeting (AdWeek)
Pinterest is after Google’s talent. The San Francisco-based company has scooped up two Google execs as it looks to build out its advertising team.
Ex-Patcher Uses ‘Local Language’ to Succeed in Crowded Suburban Market (Street Fight)
Tom Grubisich: Mike Dinan founded NewCanaanite.com in suburban Connecticut in 2014 after his job as regional editor at Patch disappeared. In this interview, Dinan tells how, despite a crowded local media market, he’s made New Canaanite succeed as a community force and independent business.
Dynamic Creative and the Rise of the Automated Brand (AdExchanger)
Martin Kihn: Now there’s a confluence of forces that promises to level up the state of programmatic creative. This expansion of machine-driven DCO will be more visible than advances made in targeting. It will require internal reconfiguration and a new approach to traditional branding.
Could Excessive Ad Frequency Be Good for Your Brand? (MediaPost)
Jerome Samson: The two-factor (wear-in/wear-out) theory that’s underpinned the notion of capping frequency for the past 50 years isn’t the only game in town. There are other models that suggest instead of wearing out, the impact of an ad campaign continues to grow past a certain number of exposures—albeit not at the same rate.