July 2017 – Street Fight

Local SEO Guide Launches Tool for Tracking Google My Business Updates

Stephanie Miles

Local SEO Guide Launches Tool for Tracking Google My Business Updates

The company is releasing a tool to minimize unapproved changes to Google My Business pages. Although Local SEO Guide’s Locadium tool was originally developed for the company’s own clients, CEO Andrew Shotland says the decision was made to open Locadium up to the general public after a number of SEO firms expressed interest.

Brand Battle: Weight Watchers vs. Jenny Craig

Sponsor

Brand Battle: Weight Watchers vs. Jenny Craig

To gauge how each company approaches local marketing, Brandify’s proprietary technology analyzed Weight Watchers’ and Jenny Craig’s store locations with focus on areas of local presence management. 492 Jenny Craig locations and 663 Weight Watchers locations were included in the data sample.

Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

Joseph Zappa

Street Fight Daily: Inside Uber’s Messy CEO Search, Why Brick-and-Mortars Are Closing Down

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Uber’s Search for New CEO Hampered by Deep Split on Board… Amazon Is One Part of a Much Larger Picture of the Retail Apocalypse… Focus on Mobile and Product Drives Q2 Digital Ads…

Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature

Joseph Zappa

Street Fight Daily: AI Is Already Reshaping Retail, Facebook Releases Details on News Subscription Feature

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Artificial Intelligence Is Already Reshaping Retail in Profound Ways… Facebook Releases Details on Upcoming Subscription-Based News Product… What Retailers Think About the Store of the Future…

Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

Joao-Pierre Ruth

Why Insurance Giant State Farm Approaches Digital Marketing Like a Small Company

At a time when customers are accustomed to looking up insurance quotes on the Web or through an app, Edward Gold, advertising director at State Farm, says his company thrives off of its local interactions. He spoke with Street Fight about the approach the insurer takes with marketing at the local level.

Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

Joseph Zappa

Street Fight Daily: Facebook Thrives While Twitter Dives, Snap Monetizes Placed Acquisition

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Facebook Defies Expectations, Posting Big Growth Despite Warnings That Revenue Will Slow… Twitter User Growth Stalls, and Investors Respond in Kind… Here’s How Snap’s Placed-Assisted Attribution Abilities Will Garner Revenue…

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

Joseph Zappa

Street Fight Daily: Social Shapes Young People’s Shopping Decisions, LinkedIn Adds Brand Insights

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… 80% of Gen-Zers, 74% of Millenials Say Social Influences Their Shopping Choices… LinkedIn Allows Brands to Track Who Is Visiting Their Sites… How Uber Is Trying to Fix Itself…

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

Joseph Zappa

Street Fight Daily: Attribution Companies Thrive as AdTech Wavers, Lyft Partners with Taco Bell

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Ad Measurement Companies Are Thriving Even As AdTech As a Whole Falters… Lyft Partners with Taco Bell, Demonstrating How Ride-Hailing and Local Can Play Off Each Other… Improved Social Media Metrics Mean Influencer Marketing Gains Value…

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Tom Grubisich

Amid an Array of Metrics, Gannett Seeks to Know the ‘Why’ of User Choices

Gannett’s newspaper chain has 110 million unique digital visitors each month putting it in the exosphere of news and information sites. But these days Jason Jedlinski, VP of product management at the company, is more focused on quality than quantity — what those many millions of users want to read and why.

Frankly Launches Audience Targeting Platform for Local Sales Teams

Stephanie Miles

Frankly Launches Audience Targeting Platform for Local Sales Teams

Local media companies are getting a new way to scale their digital campaigns and more precisely target audience segments. Programmatic ad-buying platform Frankly has announced the launch of an audience extension solution, which expands the number of ways and places where local publishers can reach defined audiences.