Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers | Street Fight

Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers

Street Fight Daily: Google Gets $2.7B Fine for Shopping Practices, Mobile Video Vexes Marketers

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Google Gets Record $2.7 Billion Fine from EU for Skewing Shopping Searches (Bloomberg)
Google lost its biggest regulatory battle yet, getting a record 2.4 billion-euro ($2.7 billion) fine from European Union enforcers who say the search-engine giant skewed results to thwart smaller shopping search services.

Creative Remains a Challenge on Mobile Video (eMarketer)
More than four in 10 (44%) mobile marketers and agency professionals surveyed said that developing compelling creative was a hurdle they faced. Nearly three in 10 (28%) said they don’t have enough funds in their budget to do what they need to do.

Parsing Google Fred and Other Quality Updates: How to Prepare or Recover (Street Fight)
Mindy Weinstein: If you are involved in any form of SEO, you know how daunting it can be to keep up with Google algorithm updates. From the Mobile First Index to the Owl update to Google Fred, the tide is always shifting. It is important to step back a moment and take a look at what Google is trying to do.

Search Advertising Ripple Effect Expected from Amazon’s Whole Foods Purchase (MediaPost)
Amazon’s acquisition of Whole Foods will likely influence search strategies, having a ripple effect across retail, according to Eric Marcy, president of AdGooroo. Marcy believes that investments will rise during the next 12 to 18 months.

Behind Home Page Media’s Growth in Nashville: Change and One Big Constant (Street Fight)
In this Q & A, CEO Kelly Gilfillan, who co-founded Home Page Media in 2009, talks about what she changed and what she didn’t to maintain Home Page Media’s credibility as a news source for its communities, keep growing and stay profitable.

Jet.com Courts Premium Publishers with Competitive Affiliate Rates (AdExchanger)
Jet.com has been quietly pitching publishers on changes to its payment structure related to affiliate commissions. The message is clear: Work with Jet and it’s prepared to pay you for the privilege.

Facebook May Have to Compromise Its UX to Keep Growing (Recode)
Facebook has a problem. What has driven its growth for the last five years won’t drive its growth for the next five. However, the options in front of the company involve the kind of user experience compromises that have maimed platforms that preceded it.

Stir Fry on Sale? Blue Apron Turns to Deals to Court Customers (WSJ)
In just five years, meal-kit maker Blue Apron Inc. has ripened from an idea batted around by three friends in New York City to a company on the verge of an initial public offering with 1 million customers and more than $790 million in annual revenue.

For Axios, Apple News Beats Google AMP and Facebook Instant Articles (Digiday)
For politics and business publisher Axios, Apple beats Google and Facebook when it comes to platforms for a simple reason: It’s easier to monetize.

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