Street Fight Daily: Uber CEO Resigns, Instagram Stories’ Rapid Growth Continues
A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Uber Founder Travis Kalanick Resigns as CEO (NYT)
Travis Kalanick stepped down Tuesday as chief executive of Uber, the ride-hailing service that he helped found in 2009 and built into a transportation colossus, after a shareholder revolt made it untenable for him to stay on at the company. Recode: Search for new CEO begins. WSJ: Uber’s troubles are just beginning.
Why Voice Search Is the Future (Street Fight)
Jon Schepke: Voice presents tremendous opportunities for location marketers to build their businesses, too. Companies such as Domino’s Pizza and Starbucks are tapping into voice to drive commerce, but the best way to capitalize on voice is to let consumers define your approach.
Instagram Stories Is Still Growing Quickly And Now Has 250 Million Users (Recode)
The company reported Tuesday that Stories, the feature that lets users share videos and posts that disappear after 24 hours, is now used by 250 million people every day. That means Stories added 50 million new users in two months, one month faster than its jump from 150 million to 200 million users.
Case Study: Hospitality Group Uses CRM to Understand Customer Patterns (Street Fight)
At Philadelphia-based Garces — which has more than a dozen restaurants spread across the East Coast — getting inside the minds of consumers and more strategically managing guest feedback has become a top priority.
DMA Report Finds Programmatic and Mobile Payments Leading Tech Adopted by Marketers (MediaPost)
Programmatic advertising and mobile payments are the leading technologies being adopted by marketers today with 32% and 31% of the marketers surveyed using them, respectively. Notably, virtual reality (VR) and beacon technology lagged behind with only 7% and 4% of those surveyed using them, respectively.
Whole Foods CEO Described Deal with Amazon as ‘Dream’ But Investors Want More (Business Insider)
Some Whole Foods investors are decidedly more dour than the company’s CEO, however, and it appears they have a case that the deal was consummated hastily and in the best interest of Mackey rather than shareholders.
Marketers Are Thinking Harder About AR and AI (eMarketer)
Many marketers anticipate that technologies like augmented reality (AR) and artificial intelligence (AI) will affect their business in the next 12 months, more so than a year prior. That’s according to a study by marketing and advertising services firm NewBase (formerly Publicitas International).
Publisher Increased Revenue Per Visit 20% by Getting Ads to Load Faster (Digiday)
A code audit helped Meredith speed up its ad-rendering times by 15-20 percent across desktop and mobile, which, along with an increase in native advertising, contributed to a 20 percent increase in revenue per visit, said Matt Minoff, Meredith’s chief digital officer.
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