A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
Blue Apron and Delivery Hero Price IPOs Following Amazon’s Big Buy (VentureBeat)
Blue Apron and Delivery Hero already had their work cut out for them — staging IPOs at a time when competition in the food-delivery market has devoured several startups. But that task became much more difficult Friday when Amazon said it would buy Whole Foods Markets for $13.7 billion.
#SFSNYC: Research Roundtable Shows Nuance of Defining Local and Mobile Effectiveness (Street Fight)
Last week’s Street Fight Summit showcased a variety of research on local marketing. Analysts showed evidence of mobile’s impact and improving its performance, and reinforced that companies selling marketing tech and services must address ROI and attribution. Local Onliner: Using bots to drive greater impact for SMBs.
How Retailers Will Have to Adapt to Avoid Getting Eaten by Amazon (Recode)
Peter Guagenti: More than ever, it’s clear that traditional businesses need to rapidly become software companies. They need to do this now. Fast insights driven from data and quick reactions to market dynamics is becoming the way to thrive and survive in the connected global economy. But that also means owning your own operations and infrastructure.
Insticator Uses Trivia to Make a Serious Case for Ad Revenue (Street Fight)
Tom Grubisich: Insticator says its quizzes and polls generate 15 billion ad impressions each month, increase average website revenue by 160% a month and heighten average user engagement by 44%. We reached out to Kiersten Toye, who is in charge of the marketing team that works with client publishers at the company.
The Race Is On to Challenge Google-Facebook Duopoly in Digital Advertising (WSJ)
Facebook and Google tower so far above the rest of the digital advertising world that no company can claim the mantle of No. 3. But many are trying.
Salesforce Study Finds Email Marketing Up 83% Since 2015 (MediaPost)
The use of email has seen growth in both B2B and B2C markets over the past two years, according to new research released by Salesforce. The cloud company polled 3,500 global marketing leaders, at either a manager level or higher position, in its fourth annual State of Marketing Report.
How Pernod Ricard Is Using the Internet of Things to Get Close to Customers (Digiday)
With a supply chain that’s littered with third parties, it’s hard for brands to stay connected with their customers. Wine and spirits company Pernod Ricard is trying to change that by harnessing the internet of things (IoT).
UK Consumers Increasingly Comfortable Buying by Smartphone (eMarketer)
Using smartphones to buy goods and services is becoming commonplace in the UK. According to eMarketer’s latest UK ecommerce forecast, 58.6% of the country’s digital buyers ages 14 and older—25.2 million people—will make retail ecommerce purchases (excluding travel and event tickets) via smartphone this year.