A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…
As Apple and Google Take Aim at Ads, Publishers Tremble (Digiday)
It’s been a week of muscle-flexing by the platform giants. Publishers see two tech giants trying to protect their market share — Apple by positioning itself as the guardian of customer privacy and Google by trying to suck up as much of the digital advertising pie as possible from rival Facebook.
Study Finds New Opportunities For Firms Integrating Ad, Marketing Tech (Street Fight)
As more people use mobile devices in their everyday lives, many tried-and-true techniques for marketing to consumers are becoming less effective, and brands are looking closely at how they can use integrated cross-device solutions to develop deeper connections with customers on a one-to-one basis.
Pinterest Raises Another $150 Million As It Aims to Conquer Visual Search (AdWeek)
Pinterest raised $150 million in capital from existing investors, valuing the company at $12.3 billion. The additional capital will be used to make further investments in visual search technology and global expansion.
#SFSNYC: How SOCi Ties Local Reputation and Social Media at Scale (Street Fight)
A high volume of reviews and feedback give voice to customer sentiment, especially at a national or global level. The trouble is sorting out how those comments relate to individual store locations, if at all, or if these are responses to specific marketing campaigns.
Analytics Tools Are Still a Challenge for Many (eMarketer)
There’s no doubt that analytics solutions are critical for a business’ success, but the complexity and rigidity of analytics offerings are major challenges for many of them, according to behavioral analytics provider Interana.
How Do You Advertise in VR? Very Carefully (MediaPost)
Virtual reality is still very new — so new there aren’t any guidelines (let alone established techniques) for how brands should use it for advertising.
Uber Fires 20 Amid Investigation into Workplace Culture (NYT)
Uber has fired 20 employees over harassment, discrimination and inappropriate behavior, as the ride-hailing company tries to contain the fallout from a series of toxic revelations about its workplace.
AdColony Launches Aurora HD Interactive Video Ads to Engage Mobile Users (VentureBeat)
AdColony has launched its Aurora HD interactive video ads as the latest part of its mobile advertising platform. Aurora is AdColony’s answer for the fast-growing “playable ads” market, where users can tap on an ad and start playing a game or an app.