Street Fight Daily: Amazon Patents On-Demand Manufacturing Warehouses, Facebook’s Big F8 Reveals

A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology…

Amazon Awarded Patent for On-Demand Clothing Manufacturing Warehouse (Recode)
Amazon was awarded a patent on Tuesday for an on-demand manufacturing system designed to quickly produce clothing — and other products — only after a customer order is placed.

Everything Facebook Announced at F8 2017 (VentureBeat)
Attendees were introduced to not only Facebook’s push into augmented reality, but also the next phase of its Messenger platform, bot support within Workplace, a new virtual reality experience, and more. Business Insider: This is Facebook’s new plan to get people talking to businesses in Messenger.

Could Chipotle Have Saved Millions of Dollars By Taking Online Reviews More Seriously? (Street Fight)
Florian Huebner: Changing the way we think about online reviews could save businesses money. If done right, online reputation management can act as an early warning system for multi-location businesses, and can ultimately prevent long-term damage to their brand and reduce the risk of decreased profits.

Malls Deploy Technology to Lure — and Keep — Shoppers (WSJ)
Mall landlords faced with declining sales and disappearing stores are deploying smartphones, social media and other technology to lure shoppers—and then keep them spending.

7 Startups Decamp to the ‘Smartest Place in the World’ to Rethink Mobility (Street Fight)
Rick Robinson: When machines around us communicate asynchronously in a meaningful way — in the service of the consumer — we’re likely to see some astounding outcomes. While the machines might not be chit-chatting with one another about the weather too soon, in Singapore it’s all being tried.

Mobile Loyalty Programs Drive 62% of Customers to Increase Visits (MediaPost)
Mobile-powered loyalty programs tend to influence customer purchase behavior. More than half (62%) of customers said they make more store visits and purchases because of mobile-enabled loyalty programs, based on the study.

In the Duopoly’s Shadow, Apple News is Finding Favor with Some Publishers (Digiday)
If publishers are down on Facebook Instant Articles, they’re increasingly effusive about Apple News as a platform partner. In recent months, Apple has been sending more traffic publishers’ way and letting them sell subscriptions on the news aggregation app.

Could Custom Ad Formats Be the Future of Mobile Ad Tech? (eMarketer)
Mike Isabella, director of customer engagement at outdoor apparel and footwear company Timberland, and Daniel Meehan, founder and CEO of mobile advertising technology provider PadSquad, spoke with eMarketer’s Maria Minsker about the success Timberland has had with custom ad formats—and why ad tech players can no longer afford to ignore creative.

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