Street Fight Daily: Target’s Data-Driven Strategy, MarTech Focus Shifting From Platforms to Data

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How Target is Leveraging First-Party Data to Survive a World Hostile to Brick-and-Mortar (AdExchanger)… Marketing Tech Shift: It’s Data, Not Platforms (eMarketer)… Retale Acquires Shopping List App Out of Milk (VentureBeat)…

BUST: A Hard Landing as Soft Surroundings Files for Bankruptcy

Foursquare Analysis Shows Where Customers Go When Retailers Close

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Using both explicit and passive location data from its Foursquare City Guide and Foursquare Swarm apps and websites, the company analyzed consumer visits at Macy’s and Kmart locations that closed in 2016. Foursquare also looked at foot traffic at competing retail stores around the same time period.

Google Analytics for Brick-and-Mortar? Spatially Targets Where to Set Up Shop

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Hillit Meidar-Alfi, the company’s founder and CEO says the service “is building the most powerful platform for location search and analytics with applications for small and medium businesses, marketing technologies, ecommerce, real estate, and more. Businesses using location analytics will have a significant competitive advantage over those that do not.”

Street Fight Daily: Google Updates AMP, Facebook Leverages AI for Advertising

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Google Now Lets You View and Share a Publisher’s Own Links on AMP… Facebook Leverages AI to Improve Advertising… Micro-targeting, Measurement Can Help Unlock In-App Brand Dollars…

The AI Wars in Local Have Already Begun

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This AI-centric battle is being waged by heavier contenders than any before it, including Apple (Siri), Amazon (Alexa), and Google (Assistant). They’re each basing battle plans on their current positioning and biggest assets, and the winner will sway the next era of local commerce.

Case Study: Brick-and-Mortar Shop Looks to Compete with Online Sales

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At Nutrishop in San Francisco, Jason Miller is using a digital platform called Pointy to automatically publish his products online and also drive customers into his store. By integrating Pointy’s box with his Lightspeed POS system, Miller has been able to scan products with a scanner and have those products appear on his store’s Pointy page online.

Street Fight Daily: Facebook Looms Over Snap IPO, Inside a Local Publisher’s Rise

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… A Rival’s Shadow Looms Over Snapchat IPO… How Local Publisher Technically Media Is Diversifying Its Business with a Community Focus… Marketo CEO on the Company’s Big Plans to Take On Big Marketing Clouds…

Street Culture: How Some of the Most Successful Startup Leaders Motivate Their Teams

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New tech startups might not have a formula to create culture, but many leaders consider culture an important component for success. Though every company is different, some trends emerge: leaders must be transparent, they must hire for fit, and they must give employees a way to feel that they partially own the company.

Openings and New Hires at Cuebiq, Unacast, Toys ‘R’ Us, and Propel

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Every two weeks, Geoff Michener covers some of the latest job changes taking place in this dynamic industry. This week’s edition includes moves and new openings at Yext, inMarket, Placed and Tiger Pistol.

Street Fight Daily: SMBs to Prioritize Social Marketing, Snap Files for IPO

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… U.S. SMBs Plan to Prioritize Social Media Spending Over SEO and Email in 2017… Snapchat Parent Snap Inc. Files for IPO… Data Management Platform Adoption Is on the Rise, but Challenges Remain…

Case Study: East Coast Wings Uses Localized Ads to Fight Against Post-Super Bowl ‘Wing Fatigue’

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Fast-casual dining franchise East Coast Wings + Grill created locally-relevant social media campaigns to target consumers and gauge foot traffic results during last year’s Super Bowl. Now one year later, Director of Marketing Maria Capparelli says East Coast Wings plans to continue delivering locally targeted ads and posts.

With $200k Boost, LION Aims to Take ‘Indie’ News to Next Level

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The new funds will help the organization bring more professional services to its members, and will further its mission to promote sustainable local news. To get a read on LION ‘s new plans, Street Fight caught up recently with interim Executive Director Matt DeRienzo.

Street Fight Daily: Facebook Gets Lift from Mobile, Businesses’ Dependence on Data Grows

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Mobile Ads Generated About 84% of Facebook’s 2016 Revenue… Data Becomes ‘Pillar’ of Advertising in 2017… 5 Things Brick-and-Mortars Need to Know About the On-Demand Economy…

Moz Local Incorporates Google My Business Insights Into Platform

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The company announced this morning that it is integrating Google My Business insights data into the Moz Local platform. The platform, which allows businesses to post listings across the major aggregators of location data, will offer information about how and where customers optimize their Google listings.

5 Quick-Serve Restaurant Brands Using Artificial Intelligence to Change the Way We Eat

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The type of ultra-personal service that was once offered by waiters at mom-and-pop diners is now being duplicated by highly-sophisticated computer algorithms, as many of the country’s largest restaurant chains start investing more in artificial intelligence technology.

Small and Large Local Marketers Have Remarkably Similar Spending Focus

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A survey of 200 U.S. small and medium businesses conducted late last year revealed that 70% said they would be increasing their digital and online marketing budgets in 2017. Fewer than a third said budgets would stay the same, and only 2% said they were cutting back.

Street Fight Daily: Amazon Invests in Shipping and Delivery, Inside Millennial Marketing

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A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Amazon Plans First Air Cargo Hub… Millenial Shoppers Have an Affinity for Mobile and In-Store Digital Shopping… Uber Partners with Daimler in a Step Toward a Driverless Future…